Fractl
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Latest posts
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10 Real Pitch Examples That Earned High-Authority Press Coverage (Annotated)
Read 10 media pitches our PR team sent and where each story ran, plus a line-by-line look at why journalists said yes.
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AI Slop Grenade: Measuring the Blast Radius of Bad AI Work
Who cleans up when AI work falls short? Explore how AI slop affects workplace trust, creates extra work, and exposes gaps in accountability.
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What Is Data Storytelling? How Brands Use Data To Earn Media in 2027
Data storytelling connects research with stories people care about. Learn how to find a credible angle, choose visuals, and earn media coverage.
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What Is Reactive PR? When To Use It and Why It Works Best for Brands With Data
How reactive PR differs from proactive PR, when to use it, and the framework Fractl uses to turn breaking news into coverage in 24 to 48 hours.
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Protected: Is AI Search More Diverse Than Google’s Top 10?
There is no excerpt because this is a protected post.
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Protected: AI Media Partnerships in 2026: Lawsuits, Marketplaces & the New Citation Map
There is no excerpt because this is a protected post.
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Protected: Content Refresh Study: What It Does for Google and AI Search
There is no excerpt because this is a protected post.
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Protected: The CAC Trap
There is no excerpt because this is a protected post.
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Commodity Content vs. Non-Commodity Content: Why AI Search Is Killing Generic SEO
Google calls generic pages commodity content, and AI reproduces it on its own. See the portfolio data on why non-commodity content wins in AI search.
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How To Audit Your Topical Authority: A 30-Point Framework for Building Category Ownership
Key Takeaways Topical authority is the trust a search engine places in your site to answer questions about a subject, earned by covering that subject more thoroughly and credibly than competitors do. It’s the difference between publishing a page about a topic and owning the…
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AI Citation Tracking: Tools, Methods, and What To Do With the Data in 2026
Key Takeaways AI citation tracking measures how often your domain shows up as a cited source in AI-generated answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews (AIO). It’s a specific slice of AI visibility: not whether your brand gets a passing mention, but…
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How to Use Guest Posts to Drive Thought Leadership
Guest posting is a high-impact way for thought leaders to share insights, build trust, and shape industry conversations. When done right, this content marketing strategy distributes high-quality content that connects with decision-makers and elevates your personal brand. It…