Perform[cb]
Connecting Marketers and Partners since 2002.
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Latest posts
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You’re Probably Paying for the Same Users Twice. Here’s How to Know
Most UA teams pay for the same users across multiple channels. Learn why attribution overcounts and how to tell if your program has an incrementality gap. The post You’re Probably Paying for the Same Users Twice. Here’s How to Know appeared first on Perform[cb] .
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The 5 Steps to Running an Incrementality Test for Your Performance Program
Most UA dashboards overcount. Follow these 5 steps to design an incrementality test that proves which channels drive net-new growth. The post The 5 Steps to Running an Incrementality Test for Your Performance Program appeared first on Perform[cb] .
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Sports Betting User Acquisition: How to Grow Depositors in 2026
Sports betting user acquisition: grow real depositors where Google and Meta restrict betting ads. See how to pay for bettors, not clicks, in 2026. The post Sports Betting User Acquisition: How to Grow Depositors in 2026 appeared first on Perform[cb] .
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Incentivized Traffic in 2026: How Reward-Based User Acquisition Replaced the Old Incent Model
Modern incentivized traffic pays for verified outcomes, not installs. See how reward-based user acquisition filters fraud and scales qualified mobile users. The post Incentivized Traffic in 2026: How Reward-Based User Acquisition Replaced the Old Incent Model appeared first on…
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The Incremental Acquisition Channel Paid Search and Social Can’t Reach
Your paid search and social can't reach every customer. See how Perform[cb]'s Outcome Engine opens an incremental acquisition channel for net-new growth. The post The Incremental Acquisition Channel Paid Search and Social Can’t Reach appeared first on Perform[cb] .