Intentionalist
Spend like it matters
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Latest posts
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Small Business Spotlight: Saanj Social House
Twelve years ago, on a first date at a wine tasting room, Shahron asked his now-wife Kye a simple question: what if we started our own winery? Today that question is Saanj Winery, a label named for a Punjabi word meaning uplifting the community towards a common goal. Shahron,…
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Mina’s Matcha
Amina Aden opened Mina’s Matcha in 2026 to give the University District a cozy spot to slow down and connect over a good cup of matcha. Amina, a psychiatric nurse who grew up around the tea table in a Somali household, got her start whisking drinks at the Delridge Farmers…
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Small Business Spotlight: Muñeca Honduras Kitchen
Magda Mencia, known to everyone as Muñeca, came to Seattle 22 years ago with no English and three little boys to raise on her own. She worked 16-hour days, on fishing boats in Alaska and later running her own cleaning business, all while holding onto one dream: a restaurant of…
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Janta Cafe by Spice Waala
Uttam Mukherjee and Aakanksha Sinha opened Janta Cafe in 2026 to give Wallingford the kind of easygoing hangout they had back in Delhi. The couple met at a university cafe that served simple food and drinks but was where everyone gathered, and Janta, which means “the people,” is…
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Small Business Spotlight: Giddy Sloth Cafe
Step inside Giddy Sloth Cafe in North Seattle’s Pinehurst neighborhood and you’re greeted by Costa Rican music, Costa Rican art, and coffee roasted with an engineer’s precision. Owner Carlos Chaves grew up in Costa Rica, started drinking coffee at four years old, and has called…
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Sip House
Shally Nguyen and Hau Nguyen opened Sip House in 2020 to share the bold Vietnamese coffee they grew up drinking. Inspired by a trip to Vietnam, they opened their University District cafe, where their drinks feature phin-dripped Robusta and Arabica beans from Vietnam’s Central…
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Small Business Spotlight: Baiana
In the Main Arcade of Pike Place Market, a hot pink counter is serving the food of Bahia, the northeastern Brazilian state where chef Emme Ribeiro Collins and her family have their roots. Baiana opened in June 2026, but its story goes back to 1999, when Emme’s parents opened…
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Market House Meats
Since 1948, Market House Meats has been Seattle’s go-to for corned beef. Brothers Sam and Mike Akrish opened the shop in the building that once housed Seattle’s first Safeway, and their secret recipe is still brined on-site today. Jason Lee took over in 2025, carrying on a…
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Small Business Spotlight: The Outpost Stationery
Tucked into Pioneer Square, The Outpost Stationery is on a mission to get people off their screens and back into their hands, one notebook and pen at a time. Owner Santiago Uribe Montoya left a career in technology to open the shop, drawn to the idea that physical, tactile…
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Six Months Later, the Small Businesses We Love Are Still Struggling to Survive
In January, we shared the results of our first Small Business Survey. The message from local business owners was hard to hear: most had never recovered from the pandemic, and many were struggling to survive. The response to that report, from owners, neighbors, reporters, and…