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Latest posts
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Email Radar: The Great Gmail Inbox Placement Crash
The headline Gmail has traditionally delivered the highest average inbox placement rates (IPRs) of any mailbox provider (MBP). This year, that’s changed dramatically—deliverability at the world’s biggest MBP has plummeted. With Black Friday just around the corner, let’s look at…
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Data to Drive Holiday Season Email—Without Complaints
There’s an old saying that those who fail to learn from history are doomed to repeat it —and it certainly applies to email marketing. Each year’s big learnings from events like Black Friday shape the following year’s tactics and (hopefully) drive an ongoing cycle of improved…
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The Path To Validity Engage: What Steve Wozniak Taught Us About Building What Lasts
A few weeks ago, Steve Wozniak joined us for an episode of our AI Executive Briefing series. He talked about fifty years of tech cycles, what separates real innovation from noise, and why he thinks the industry needs a lot more skepticism about AI than it currently has. A few…
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Your Email Program Has Blind Spots: See How Validity Engage’s MCP Connector Can Help
The post Your Email Program Has Blind Spots: See How Validity Engage’s MCP Connector Can Help appeared first on Validity .
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$42 Million a Day: The Real Cost of Election Season on Email
During high-volume sending periods, inbox placement isn’t just determined by how good your own email program is—it’s shaped by everything happening in the ecosystem around you. Take Black Friday through Cyber Monday, for example. This is one of the highest-volume sending periods…
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What’s the Most Efficient Way to Manage Email Campaigns for a Large Team?
When you’re running email campaigns with a large team, there’s plenty of room for error. From miscommunication to branding inconsistency, unclear expectations to a lack of documented processes, these mistakes can all be the difference between success and failure. The good news…
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The Risks of Not Verifying Email Lists Regularly
Your email list isn’t something you build once and move on from—it’s constantly changing (and decaying). People switch jobs, inboxes get abandoned, and domains expire. Understanding this decay helps marketing decision-makers maintain an effective and efficient email program. So…
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Email Radar: What Apple’s September 2026 Release Means for Email
Every September, Apple makes a large announcement about its latest product releases. This year was no different. Along with new Apple Watches and AirPods, they unveiled: The brand-new iPhone 18 Pro—including the foldable Duo. Apple iOS 27—including the introduction of Siri AI.…
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Speaking Fluent ROI: Return on Investment vs. Relationship
In the first installment of this series, we covered the essential financial KPIs every marketing leader should measure and report to business leadership: Total Program Value (TPV), Average Revenue per Message (RPM), Cost per Acquisition (CPA), and Subscriber Lifetime Value…
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Speaking Fluent ROI: Financial KPIs for Email
When Google’s Dan Givol joined us for a recent State of Email webinar, he declared himself a big fan of email marketing—when it’s done well, of course. In fact, he went one step further and said he wished more businesses would think about the value of their email programs the…