The Creative Collective
The Digital Marketing Agency
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Latest posts
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How much does Google Ads management cost in Australia? A pricing guide
Thinking about investing in Google Ads management, but not sure what you should be paying? Between agency management fees, advertising budgets and additional costs, it can be tricky to know where your money is going. At The Creative Collective, Google Ads management starts from…
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Meta’s new AI ad rules: what Australian and NZ businesses need to know
What if your Meta ads started changing without you realising? From how your creative appeared to what customers see after clicking, Meta’s AI tools are taking on more of the decisions advertisers traditionally made themselves. Two changes announced for October and November 2026…
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Understanding Your Target Audience: Why Great Marketing Goes Beyond the Data
As marketers, our team talk a lot about the importance of understanding your target audience. We look at demographics, search behaviour, social insights, website data and customer journeys. We develop personas, analyse competitors and ask our clients plenty of questions about…
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The Content Audit Every Business Should Do Every 6 Months
Is Your Content Still Working As Hard As You Are? Something that I’ve noticed over the years is that businesses are usually really good at creating content… but not so good at knowing when it’s time to do a content audit. A blog will get published, a new service page goes live,…
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Brand guidelines for AI and why uploading your style guide is only the beginning
Your team can now create a presentation, draft a campaign and explore a new visual direction without a designer. That opens up efficiencies and useful possibilities. But it also raises a question: when more people and tools are creating for your business, what keeps the work…
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AI Labels Are Coming to Social Media: What They Mean for Your Business
If you’ve spotted an ‘AI Info’ or ‘Made With AI’ label on Facebook or Instagram recently, you’re not alone. Meta is beginning to roll out AI labels across Facebook and Instagram, and almost overnight we’ve had clients asking the same questions: “Will this hurt our brand?”…
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PRESS RELEASE: Social Connection Reduces Dementia Risk – and 90,000+ Australians are already doing something about it
FOR IMMEDIATE RELEASE – 21 JULY 2026 Probus responds to WHO dementia prevention report, calling on older Australians to act now AUSTRALIA – As the World Health Organization releases new guidelines identifying social isolation as one of the leading modifiable risk factors for…
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Content Repurposing Strategy: How One Client Meeting Becomes A Month of Marketing
One of the questions I get asked all the time is, “How do you come up with enough content ideas every month?” Content creation really is a work of art, but the truth is… I rarely start with a blank page. Some of both our clients’ and The Creative Collective’s best-performing…
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The Creative Collective Named Finalist in Three National AMI Marketing Awards
We’re delighted to share that The Creative Collective has been named a finalist in three categories of the 2026 Australian Marketing Institute (AMI) Marketing Awards – Australia’s longest-running and most respected marketing awards recognising excellence in marketing. Being…
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Social Media Content Planning: Why We Decide What NOT to Post
One of the biggest misconceptions about social media content planning is that marketing specialists spend their days generating more content ideas. The reality? We spend just as much time deciding what NOT to publish as we do deciding what to publish. It’s probably the least…
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Do Social Media Scheduling Tools Hurt Engagement?
Earlier this week, I caught up for coffee with a fellow marketing friend. We were talking about our favourite social media scheduling tools, and inevitably, the question surfaced: “Do scheduled posts get less engagement?” It’s one of those marketing debates that refuses to die.…
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AI in Marketing: From Theory to Results
Something quietly extraordinary is happening with AI for marketing right now. AI is advancing faster than anyone ever predicted, and the businesses creating the most value with it share one defining quality: curiosity. The wonderful thing is that every business already has that.…