The Optical Journal
optical news with independent views
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Latest posts
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INVU Launches Next-Generation Mirror Guard Technology
Swiss Eyewear Group introduces INVU Mirror Guard Technology, a new generation of mirrored ultra polarized lenses designed for active sports and an active lifestyle. Traditional mirror coatings are exposed on […] This story INVU Launches Next-Generation Mirror Guard Technology -…
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VINTAGE INSPIRED | by ANDY WOLF
Independent eyewear brand ANDY WOLF launches within the new Chapter 20 collection a new range of vintage inspired frames.From a metallic cat-eye with a sleek modern look to a feminine […] This story VINTAGE INSPIRED | by ANDY WOLF - appears on The Optical Journal .
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Apply for the 2027 Transitions Change Agent Program Before November 15
Applications are now being accepted for the 2027 Transitions Change Agent program. Eyecare professionals interested in applying can visit TransitionsPRO.com/ChangeAgent through November 15, 2026. The Transitions Change Agent program is a […] This story Apply for the 2027…
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Woodys Creates Woodys Academy In Partnership with Asociación Índigo
Woodys Eyewear, the international independent eyewear brand, presents Woodys Academy, an educational initiative developed in partnership with Asociación Índigo, a nonprofit organization that has been working since 2016 to improve […] This story Woodys Creates Woodys Academy In…
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New Research from The Vision Council Explores Consumer Behavior
The Vision Council has released its latest report, Consumer inSights Q3 2026, exploring consumer purchasing behavior surrounding major optical categories in the third quarter of 2026. The report draws on […] This story New Research from The Vision Council Explores Consumer…
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EyeFly Broadens Its Smart Audio Eyewear Range
Built around the idea of Sound in Motion, EyeFly combines premium eyewear with open-ear audio technology, allowing wearers to listen to music, take calls, and access their phone’s voice assistant […] This story EyeFly Broadens Its Smart Audio Eyewear Range - appears on The…
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Teachable Tuesday – The New Optician and Second Pair Sales
John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his […] This story Teachable Tuesday – The New Optician and Second Pair Sales - appears on The Optical…
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Sunday Somewhere Reveals Its New Collection
Shot against the serene landscapes and sun-drenched architecture of Marrakech, Morocco, Sunday Somewhere unveils its latest optical collection, a study in the personalities we wear every day. Inspired by mood, character, and […] This story Sunday Somewhere Reveals Its New…
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Hong Kong International Optical Fair Opens Next Week
Organised by the Hong Kong Trade Development Council (HKTDC) and co-organised by the Hong Kong Optical Manufacturers Association (HKOMA), the 34th Hong Kong International Optical Fair will be held from […] This story Hong Kong International Optical Fair Opens Next Week - appears…
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Chad Sobodash – Guild Of American Spectacle Makers // Optical Journal Podcast
Daniel speaks with Chad Sobodash, optician and frame maker and the founder of the Guild of American Spectacle Makers. This story Chad Sobodash – Guild Of American Spectacle Makers // Optical Journal Podcast - appears on The Optical Journal .