Tappx
Ad Tech Programmatic Platform for Mobile, CTV / OTT & Desktop
- Website
- tappx.com · all feeds from this site
- Feed URL
https://www.tappx.com/feed/
Read it in your FeedListing reader
Or add to: Feedly Inoreader Raw feed
Latest posts
-
Gifting Season 2026: How to Unwrap More Sales with Smarter Holiday Advertising
It’s beginning to look a lot like… shopping season! 🎄 Wishlists are growing, shopping carts are filling up, and consumers are officially on the hunt for the perfect gifts. From Black Friday bargains to last-minute holiday surprises, gifting season is one of the biggest…
-
Frictionless Attention: Why Pop-Under Ads Still Reign Supreme in Passive Intent
There is a major misconception in today’s AdTech industry: assuming that the only way to capture users’ attention is by interrupting them. In a web environment saturated with floating banners, sticky ads, and autoplay videos competing for every pixel of screen space, ad fatigue…
-
Lior Aizik: “Fix the payment flow, and your marketing becomes 25% more efficient without changing a single ad.”
Payments may happen at the end of the acquisition funnel, but their impact goes far beyond processing a transaction. A failed deposit can turn acquisition spend into wasted budget, while a fast and reliable cashout can directly influence player trust, retention and lifetime…
-
Ismail Vali: “Most players are not choosing crime. They are choosing the better offer, and crime is supplying it.”
Unregulated gambling continues to compete with licensed operators across many markets, often with fewer restrictions around pricing, products and promotion. For regulators and operators, the challenge is not only creating a compliant marketplace, but one that players actually…
-
SBC Summit Party: Kick Off Lisbon with A Sunset App-eritif
Heading to SBC Summit Lisbon 2026? Before the Summit officially begins, we’re kicking things off a little early with drinks, sunset views, and great company. On September 28th, Tappx, Adjust, and Asapty are hosting A Sunset App-eritif, an invite-only networking event bringing…
-
William Bonalume: “The best integrations are almost invisible.”
Gaming technology is becoming increasingly interconnected, but adding more tools and integrations does not automatically create more value. The real challenge is building an ecosystem where platforms, data and partners work together without adding unnecessary complexity. With…
-
Mru Patel: “Brands may soon have to win the confidence of both the person and their AI agent.”
AI is moving beyond answering questions. The next generation of agents will be able to search, compare, negotiate and take actions on our behalf, potentially transforming how consumers make decisions and how businesses reach them. With more than 40 years of experience in…
-
Mario Cardoso: “Fraud prevention shouldn’t sit at the end of the funnel as a function that simply says yes or no.”
Fraud prevention is essential in iGaming, but protecting the business shouldn’t come at the expense of legitimate players. As fraud becomes more sophisticated, risk teams are moving beyond static rules and traditional identity checks toward behavioural signals, dynamic risk…
-
Christoffer Grönlund: “Cheap traffic is cheap for a reason.”
In iGaming, fast growth and sustainable growth are not always the same thing. Strategies focused on cheap traffic and volume can deliver short-term results, but they can also impact churn, player value, and profitability. With 19 years of experience in iGaming and digital…
-
Sean Spiteri: “Whilst deposits are the drivers of revenue, withdrawals are the drivers of trust.”
Payments can make or break the player journey. From converting an acquired user into a first-time depositor to building trust through fast withdrawals, the cashier experience has a direct impact on conversion, retention, and ultimately the value generated from user acquisition.…
-
Maksym Gaidaienko: “The brands that make payments feel invisible will be the ones players remember.”
In online gaming, payments are much more than a final step in the user journey. They can determine whether acquisition turns into revenue, whether players complete their first deposit, and ultimately whether the experience feels effortless or frustrating. As Head of Payments at…
-
Ricardo Peixoto: “The best sports apps don’t compete with the live game for attention. They act as a companion that makes the live game way more interesting.”
Sports fans have never had access to more data, but simply providing information is no longer enough. The real opportunity lies in turning live scores, player statistics, personalization, and real-time insights into experiences that keep fans engaged before, during, and long…
-
David Cremades: “Treating influencer marketing as a completely separate channel is basically leaving performance on the table.”
Influencer marketing is no longer just about awareness. Better measurement, more sophisticated creators, and stronger connections with traditional UA channels are turning it into a measurable performance channel for mobile apps. But making it work at scale requires much more…
-
DMEXCO 2026: Discover the best parties and events
*Guide continuously updated as new events and parties are announced* The countdown is officially on for DMEXCO 2026, one of Europe’s biggest meeting points for digital marketing, media, and technology. Taking place on September 23 and 24 in Cologne, the event will once again…
-
Viktor Orlov: “The real question is, ‘How do we build a product and a marketing engine that deserves to win the auction?'”
Mobile marketing is evolving at an unprecedented pace. Artificial intelligence, rising competition, and increasingly sophisticated advertising platforms are reshaping how apps are built, marketed, and scaled. As user acquisition becomes more complex, success depends not only on…