Traction News
THE TIRE INDUSTRY NEWSROOM.
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Latest posts
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TIA Online U to Move to Today's Class in Early 2027
The Tire Industry Association says TIA Online University, its online training platform for tire service technicians, will transition to Today's Class in early 2027, adding learning resources and app-based access.
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DRiV Adds 30,000+ New SKUs Across Monroe, Wagner, Fel-Pro and More Ahead of AAPEX 2026
DRiV heads to AAPEX 2026 with more than 30,000 new SKUs globally, including the introduction of a Fel-Pro oil filter housing assembly, and will debut an Experts on Tap format at Booth F13600.
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Solera Brings ADAS Estimating, Direct-Hit XR and Hollander Parts Marketplace to SEMA 2026
Solera will showcase new estimating, diagnostic, shop management and recycled parts tools for repairers at SEMA 2026, Booth #31215 in the South Upper Hall.
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ZF Aftermarket Adds OE Diagnostic Insights to ZF MultiScan for Independent Shops
ZF Aftermarket is bringing its OE engineering knowledge into ZF MultiScan, giving independent shops mini diagnostic test plans when a technician reads a trouble code on a ZF control unit.
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1stMILE Launches No-Cost Level 3 EV Charging Program for Tire and Repair Shops
1stMILE is launching a turnkey Level 3 fast charging program for multi-location tire dealers and independent repair shops, covering hardware, permitting, installation and maintenance so shops pay nothing up front.
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Cinch Brings AI Marketing Teammate to SEMA Show New Products Showcase
Cinch will feature Cinch AI, an AI teammate that builds and runs customer campaigns from a shop's own data, in the 2026 SEMA Show New Products Showcase and at Booth 11532 in the North Hall.
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RAYS Wheels Announces First Official Lot Takeover at 2026 SEMA Show
The RAYS Driving Experience will make its SEMA Show debut, alongside other brand activations, in the Silver Lot at the Las Vegas Convention Center, November 3-6, 2026.
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BendPak Ships OctaFlex, an Eight-Arm Lift Built for Cab-Off and EV Work
BendPak says its new OctaFlex eight-arm lift saves shops two hours per cab-off on average, and it doubles as a standard two-post lift.
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Hankook Tire Brings Dynapro Lineup and WRC Rally Car to SEMA 2026
Hankook Tire America will show its Dynapro MT2, XT, AT2 Xtreme and HT2 tires, two builds and a WRC rally car at Booth #80021 during SEMA 2026.
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Bridgestone Unveils New $3 Million Bandag Training Center
The new Bandag Training Center will educate hundreds of professionals from commercial tire dealers and commercial fleets about retreading each year. The nearly 15,000-square-foot facility will provide user training for retread products, retread manufacturing equipment, and…
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NEXEN TIRE Earns Gold Medal in EcoVadis Sustainability Rating for Third Consecutive Year
Ranked in the top 2% of companies assessed by EcoVadis globally, with balanced performance across all four categories. Strengthening OE supply competitiveness amid rising ESG requirements from global automakers
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Kumho Tire U.S.A. Offers $120 Rebate on Consumer Reports-Recommended Road Venture Tires
Kumho Tire U.S.A. Offers $120 Rebate on Consumer Reports-Recommended Road Venture Tires
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Vehlo Names Reggie’s Motorworks and The Noble Mechanic Its 2026 Shop Heroes
A flood of nominations made the choice a hard one. Additional shops will be honored for growth and customer care.
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Goodyear Auto Service Parks on Norwood's Route 1 Automile
A new Goodyear Auto Service store brings expert tire and auto care to a Route 1 corridor
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¿Quién es responsable cuando un accidente automovilístico involucra un semáforo defectuoso?
En los Estados Unidos hay cientos de accidentes todos los días en los principales centros urbanos del país. Los mismos se dan por diferentes características, pero muchos pueden ocurrir a raíz de una señal de tránsito defectuosa, en este caso, los semáforos. Un semáforo que no…
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Atturo Tire Unveils the All-New Trail Blade XTS at the 2026 SEMA Show
Aggressive multi-terrain tire builds on Atturo’s proven Trail Blade X/T with updated sizes, a refined tread and compound, 3PMS severe-snow certification and heavy-duty 12-ply construction
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Builders, Racing Legends and Entertainment Icons Set for 2026 SEMA Show
Chip Foose, Richard Petty, Mario Andretti, Billy Gibbons, T-Pain, Gabriel “Fluffy” Iglesias and Jay Leno headline a diverse roster of automotive personalities appearing in Las Vegas
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Monro Reports Second Quarter Fiscal 2027 Sales Down 1.8% as Tire Comps Fall
Monro, Inc. reported second quarter sales of $283.6 million, down 1.8%, as comparable store sales for tires and brakes fell 4% while batteries and maintenance grew.
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Titan International Reports Third Quarter 2026 Results as Ag Demand Stays Soft
Titan International reported third quarter revenue of $335 million from continuing operations, with earthmoving and construction sales up 5% and agricultural sales down 12%.
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Consumer Reports Names Kumho Road Venture AT52 Its Highest Rated All-Terrain Truck Tire
Consumer Reports rated the Kumho Road Venture AT52 its top all-terrain truck tire and named the Road Venture HT one of the best all-season truck tires. Kumho is backing both with a November rebate.