Bin Juice with John Lyons
Welcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins.
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Latest posts
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Bin Juice Episode 32. Why Do Customers Think You're Expensive?
When salespeople start saying ”we’re too expensive”, the knee-jerk reaction is to cut prices or strip back the product. In Episode 32, John argues you need to diagnose the objection first, because there are five very different reasons it comes up: you might genuinely be priced…
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Bin Juice Episode 31. Your Brand Assets Probably Aren't Distinctive
Your brand assets probably aren't distinctive. Recorded in the IKEA cafeteria, because the meatballs demanded it. Most B2B businesses have a logo that looks like every other logo and a colour palette that definitely does. That isn't distinctiveness. For an asset to be…
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Bin Juice Episode 30. Before You Create Demand, You Have to be Choosable.
Before you spend on awareness, you have to be choosable. Episode 30 covers why choosability sits above the top of the marketing funnel, what weak choosability actually looks like in a sales process, why buyers are comparing you against inertia and spreadsheets as much as against…
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Bin Juice Episode 29. You’re Too Cheap For The Problem You Solve.
Episode 29 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why your positioning is making you too cheap for the problem you solve,…