Magnite
The Largest Independent Sell-Side Ad Platform
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Latest posts
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Streams and Screens: South Korea
Magnite’s latest study explores how audiences in South Korea are engaging with ad-supported streaming and what this means for advertisers seeking more effective ways to reach viewers. The post Streams and Screens: South Korea appeared first on Magnite .
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Streams and Screens: South Korea (Korean)
Magnite의 최신 연구는 한국의 시청자층이 광고 지원형 스트리밍에 어떤 반응을 보이는지 탐색하고, 이것이 시청자들에게 다가가는 좀 더 효과적인 방법을 찾는 광고주들에게 어떤 의미가 있는지 알아봅니다. The post Streams and Screens: South Korea (Korean) appeared first on Magnite .
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Why Swedish Streaming Habits Are Good News for Advertisers
Discover how Swedish streaming habits and cross-device media consumption are creating new opportunities for advertisers to engage audiences. The post Why Swedish Streaming Habits Are Good News for Advertisers appeared first on Magnite .
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Beyond the Impression: What Cint Brand Lift Data Reveals About Campaigns on Magnite
Discover what Magnite and Cint's brand lift data reveals about ad recall, brand awareness and consideration across premium programmatic advertising. The post Beyond the Impression: What Cint Brand Lift Data Reveals About Campaigns on Magnite appeared first on Magnite .
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Magnite Is Now Live as a Bidder on CloudX
We're excited to announce that Magnite is now live as a bidder on CloudX. With Magnite's lightweight SDK, publishers can easily connect their CloudX auction environment to Magnite's global DV+ marketplace, adding another source of premium demand with a simple integration. The…
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The Intelligence Shift: Why Smarter Advertising Is Moving Closer to Media
At this year’s Advertising Week New York, Magnite’s SVP, Demand Mike Dupree brought together Rebekah Shalit, SVP, Head of Platforms at dentsu, Miles Fisher, VP, Global Strategic Advertising Partnerships at Roku, and Paul Lentz, Head of Strategic Development and Operations at CVS…
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How BDG Media Achieved CPM Lift at Increasing Scale with Magnite’s Prebid Yield Optimization
Learn how BDG Media used Prebid Yield Optimization from Magnite to improve publisher monetization, increase fill rates and drive a 2.7% rCPM lift. The post How BDG Media Achieved CPM Lift at Increasing Scale with Magnite’s Prebid Yield Optimization appeared first on Magnite .
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LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen
Three-year deal extends exclusive CTV video ad serving through SpringServe and preferred programmatic partnership; deepens relationship across supply and activation NEW YORK – October 14, 2026 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and…
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Dentsu CTV Marketplace Powered by Magnite: Powering Smarter CTV for Cadillac
Cadillac, a leading global luxury automotive brand, partnered with dentsu to launch its latest vehicle lineup across six Middle East markets: UAE, KSA, Kuwait, Qatar, Oman and Bahrain. The campaign aimed to build awareness and consideration among affluent, technology-forward…
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Decoding the Connected Consumer: Sweden
Magnite surveyed 883 digitally connected consumers in Sweden to understand how they engage with media and respond to advertising across streaming video, mobile apps, digital audio, and digital news. The post Decoding the Connected Consumer: Sweden appeared first on Magnite .