Safari Digital
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Latest posts
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Fake Or Incentivised Reviews Found On Your Business Profile: Google Email
Fighting fake reviews is a constant battle for Google's spam detection system. Whether they're negative reviews left by a competitor, or overly generous fake positive reviews that may have been left by someone affiliated with the business, Google has spam detection systems in…
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Is CTR An SEO Ranking Factor?
Click-through rate, or CTR, from the search engine results pages to your website might just be one of the best real-world indicators of whether your page is meeting search demand. After all, if someone is clicking from Google onto your website, then surely that means that Google…
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September 2026 Spam Update
The September 2026 Google Spam update is now rolling out and will take up to two weeks to complete. The September 2026 Google Spam update began September 24 at 9:15am PDT and was confirmed by Google through the Google Search Status Dashboard which reads: “Released the September…
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H2 Tag Best Practice Guide
How many H2 tags should I have on a page? Is there a limit? When should I use an H2 instead of an H3 or H1? These are all questions we get from clients wanting to know how best to structure their content. There's a lot of conflicting information online about H2 tags – Read More +
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August 2026 Spam Update
The August 2026 Spam Update is now live and will roll out over the next few days. This is the third Spam Update of 2026 following on from the impactful March Spam Update and subsequent June Spam Update. As is now tradition with these announcements, the August spam update was…