Clairification
- Website
- clairification.com · all feeds from this site
- Feed URL
https://clairification.com/feed/
Read it in your FeedListing reader
Or add to: Feedly Inoreader Raw feed
Latest posts
-
5 Major Gift Meeting Mistakes to Avoid Before You Make the Ask
A successful major gift solicitation rarely begins when you ask for a gift. It begins well before that — with whom you invite to meet, how you prepare, what you learn about the donor, and the kind of relationship you establish. Get these things wrong, and even the most…
-
7 Magic Words that Increase Charitable Donations
Watch me pull a heartfelt donation out of a hat! This is one of my all-time most popular posts. And since you’ve still got time to sprinkle a little magic into your year-end fundraising, I decided to share it again! Consider each of these seven words a magic potion unto…
-
BOO-t-ful Clairity Click-it: Nonprofit Links + Free Resources
Throwing shade or throwing light? One takes a little more effort than the other. While throwing shade might be more fun, it eventually runs out of energy. It’s designed to end conversations, not start them, to intimidate, not encourage. Turning on lights helps everyone. — Seth…
-
8 BOO BOO’s! Are You SCARING Nonprofit Donors Away?
Is this how you’re making your donor feel?!?! BOO! Halloween is creeping up on us, so I’ve got some really scary stuff for you! Don’t get too spooked. There are also a few treats. In fact, you’ll get eight delicious goodies — in the form of “to-do’s.” But first… the bad news. No…
-
Key “Secret” to Making Ongoing Good Impressions on Nonprofit Donors
Okay, you’ve sent an immediate thank you that adheres to the 3 P’s — the ‘holy trinity’ of successful donor retention. You’ve further welcomed the donor in with a series of automated emails – the “welcome wagon” that celebrates and deepens the relationship. But, now you enter a…
-
Key “Secret” to Making a Good Second Impression on Nonprofit Donors
In Part 1 of this 3-part series about the too-often-overlooked “secret” strategy of making good impressions, I discussed the critical importance of making a good first impression. Because, it sets the tone and establishes trust – a necessary foundation for any lasting…
-
Clairity Click-it: Harvest of Nonprofit Links + Free Resources
Easily distracted and mildly interested We can either accept that this is the state of our audience and plan appropriately… Or do the very difficult work of changing their state. –Seth Godin This is the time of year, more than any other season, when it’s imperative you attract…
-
Key “Secret” to Making a Good First Impression on Nonprofit Donors
A strong first impression sets the tone for everything that will follow. We all know this. But we don’t always live this. Especially in our relationships with donors. But, making a good first impression is critical if you want to keep your donors close. Why? Because, if you…
-
That to which we commit, especially publicly, becomes congruent with our self image.
The more publicly people commit, the more resistant they are to changing their minds This article is about the psychology of securing lasting donor commitments. Something that’s critical in a world where less than one in five of new donors renew It relates to one of Robert…
-
10 Secrets to Major Gift Fundraising Success: The Second 5
Ready to get your share of the major gift goodies? Every organization should have a major gifts program. That’s where much of the philanthropic money is. It’s a rare organization that has a mailing list large enough to raise a million dollars from a million different $1 donors.…