Frizbit
Bring Customers Back!
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Latest posts
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Digital Marketing Updates | October 2026
Barcelona has finally turned autumnal: a jacket in the morning, still enough sun at lunch to sit outside. Down in Catalunya Square, the tents of the housing encampment have been up since the end of September. Vandalism and Halloween have been and gone, and the shop windows have…
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Digital Marketing Updates | September 2026
September in Barcelona always feels like a reset. The city filled back up, the terraces stopped being a tourist-only sport, and we got that run of warm, slightly heavy days where the sea is still swimmable but the light has already turned autumn. Good month for sitting down and…
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Digital Marketing Updates | August 2026
I spent most of the month moving between coastal towns on the Aegean around Izmir just like many people in Europe left their offices for holiday. But the AI Act did not take holiday. On the second, the transparency rules under Article 50 became applicable, and a lot of marketing…
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Digital Marketing Updates | July 2026
July gave us a strange split screen. On one side, Spain beat Argentina in the World Cup final and the celebrations ran through the streets here for days, a second star and the first time any country has held the men’s and women’s titles at the same time. On the other, large…
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Digital Marketing Updates | June 2026
Summer finally settled into Barcelona this month. It arrived late and politely, without the punishing heat that cooked much of northern Europe, so what we got was simply a normal hot June: long evenings, full terraces, and the World Cup playing on a screen in every other bar. It…
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Digital Marketing Updates | May 2026
May turned into one of the busiest months for marketing news I can remember, and most of it landed in a single week. Google Marketing Live and Google I/O ran back to back, and between them Google reworked large parts of how search, ads, and measurement are going to function from…
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Digital Marketing Updates | April 2026
Writing this from Barcelona, after having a summer-like sunny days in Barcelona for the last two weeks, yesterday we had rain for the first time after some time. April ended with good conversations, useful events, and — as always — a month that moved faster than anyone planned.…
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Frizbit Recognized as an Innovative SME
We’re excited to announce that Frizbit has been awarded the “Sello PYME Innovadora” (Innovative SME Seal) by the Spanish Ministry of Science and Innovation. This official recognition is granted to companies that demonstrate a strong commitment to research, development, and…
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Digital Marketing Updates | March 2026
A lot happened in March. If I had to sum up the month in one sentence: agentic AI stopped being a promise and started being a product. Everywhere you look — in search, in advertising platforms, in CRM, in social media tools — the shift from “AI as assistant” to “AI as autonomous…
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Digital Marketing Updates | February 2026
February was a wild month. And I mean that in the best possible way. I’m writing this fresh off MWC 2026 here in Barcelona — still processing everything. This year’s Mobile World Congress felt different from previous editions. The conversation has well and truly shifted from…
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Digital Marketing Updates | January 2026
Hey there, Happy New Year! I hope you had a chance to recharge over the holidays—because 2026 isn’t wasting any time. We’re only one month in, and the digital marketing landscape has already shifted in ways that feel… monumental. If 2025 was the year we all experimented with AI,…
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Digital Marketing Updates | October 2025
Welcome to the October edition of our monthly Digital Marketing Updates! 💌 As the autumn rain finally gives way to clearer skies here in Barcelona today, October left us with some of the most significant shifts in digital marketing infrastructure I’ve seen in years. While the…
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Digital Marketing Updates and News | September 2025
Welcome to the September edition of our monthly Digital Marketing Updates! 💌 Last month we called it a rumour. This month, it’s official: GPT-5 is here, and with it comes a new wave of capabilities that could reshape how we approach content, automation, and customer journeys.…
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Digital Marketing Updates and News | August 2025
Welcome to the August edition of the Digital Marketing Updates! 💌 Search is no longer step one, and for marketers, that changes everything. For the first time in 22 years, search engine traffic is dropping as users turn to AI tools like ChatGPT and Perplexity to get answers, not…
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Digital Marketing Updates and News from July 2025
Welcome to our July edition of Digital Marketing Updates! 💌 There’s a certain irony in this month’s trends: AI is transforming how we search, yet classic SEO is proving to be more relevant than ever. New research and Google’s Muvera update both highlight a simple truth: good…
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Digital Marketing Updates and News from June 2025
Welcome to our June edition of Digital Marketing Updates! 💌 AI continues to redefine how users consume and interact with content, and this month, we’re seeing that evolution hit Search in a big way. From YouTube Shorts appearing directly in Google results to AI-powered style…
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Digital Marketing Updates and News from May 2025
Welcome to our May Digital Marketing Updates newsletter! 💌 This month marks a turning point in how we think about search and it’s certainily one of the most impactful digital marketing updates in 2025. OpenAI has just rolled out shopping features inside ChatGPT, bringing…
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AI-Powered Hyper-Personalisation: Crafting Authentic Experiences That Turn into Sales
Customers now expect brands to offer experiences that reflect their unique preferences and needs—not just greeting them by their first name. A recent Accenture study found that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.…
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Digital Marketing Updates and News from March 2025
Welcome to our March digital marketing updates roundup! 💌🌸 From Google’s AI Overviews to Grok jumping into Telegram, April has been all about smarter search, deeper integration, and AI-powered workflows taking over everyday marketing tasks. Remember when we talked about AI…
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10 Hyper-Personalisation Examples for On-Site & Off-Site Marketing
Hyper-personalisation examples from today’s most successful brands show that generic messaging simply doesn’t cut it any more. 71% of consumers now expect personalised interactions from the companies they engage with. Even more telling? 76% express frustration when brands fail…