Basis
Advertising Automation Platform
- Website
- basis.net · all feeds from this site
- Feed URL
https://basis.net/feed
Read it in your FeedListing reader
Or add to: Feedly Inoreader Raw feed
Latest posts
-
How to Build a Billion-Dollar Brand (with Jean Freeman)
Everyone wants to build a billion-dollar brand, but few understand the marketing strategy necessary to get there. Jean Freeman, however, ... The post How to Build a Billion-Dollar Brand (with Jean Freeman) appeared first on Basis .
-
AI and the Future of Marketing: 2026 Edition
How are marketers using AI in 2026? New survey data on adoption rates, AI agents, ROI measurement, and AI’s impact on marketing jobs and teams. The post AI and the Future of Marketing: 2026 Edition appeared first on Basis .
-
How Basis Turned Media Performance into Business Growth for Noodles & Company
By connecting media performance to business outcomes, Basis helped Noodles & Company navigate market uncertainty by growing traffic and revenue The post How Basis Turned Media Performance into Business Growth for Noodles & Company appeared first on Basis .
-
Market Research Goes Real Time (with Laura Manning)
For years, market research and advertising operated in separate worlds. But as media grows more fragmented and marketers face greater ... The post Market Research Goes Real Time (with Laura Manning) appeared first on Basis .
-
The 7 Best CTV Advertising Platforms for Agencies in 2026, Compared
Compare the 7 best CTV advertising platforms for agencies in 2026—Basis, The Trade Desk, Amazon DSP, DV360, and more—on inventory, targeting, and fit. The post The 7 Best CTV Advertising Platforms for Agencies in 2026, Compared appeared first on Basis .
-
What AI Search Means for the Customer Journey and the Open Web
As AI search pulls users from the open web, here’s how advertisers can adapt their strategies. The post What AI Search Means for the Customer Journey and the Open Web appeared first on Basis .
-
5 Ways Marketing and Advertising Teams Can Move Faster with AI
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement. The post 5 Ways Marketing and Advertising Teams Can Move Faster with AI appeared first on Basis .
-
Is Your Agency Ready for Agentic Advertising?
Assess whether your agency is ready for agentic advertising across four dimensions of your data infrastructure. The post Is Your Agency Ready for Agentic Advertising? appeared first on Basis .
-
What the Divide Between Consumer Time and Ad Spend Says About Your Media Strategy
One might think that the more time consumers spend with a channel, the more advertisers would want to invest in it. But the two rarely match. The post What the Divide Between Consumer Time and Ad Spend Says About Your Media Strategy appeared first on Basis .