Swipefile
Your digital swipe file for inspiration
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Latest posts
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$50 DEXA Scans Ad With Callouts
This one sketchy-looking DEXA ad is a booking machine waiting to happen. The $50 price, doodled scanner, and big red...
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Let AI Draft — You Do Final Polish
This graphic shows the whole game: with AI, the hard part isn’t typing words, it’s steering and polishing. The top...
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Bell Telephone's Space-Age Comic Persuasion
Bell Telephone didn’t just run ads, they ran origin stories. This 1960 Boys’ Life comic turns a dry topic—long‑distance infrastructure—into...
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1970's Dodge Truck Ad
Most job ads read like that tiny block of specs at the bottom of this Dodge Tradesman ad. But the...
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1961 Fitch’s “Doing It the Hard Way” Dandruff Shampoo
Old ads were masters at turning annoying problems into easy, fast fixes. This Fitch dandruff ad doesn’t just sell shampoo,...
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Create Offers That Make Prospects Call First
Most offers are like locked bottles: they technically have value, but your prospect has to work to get to it....
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What Permanent Exterior Lighting Really Costs
When people ask what permanent exterior lighting really costs, they’re not just asking for a dollar figure—they’re asking what they...
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Eight Sleep Product Announcement Ad
Eight Sleep announces new products like a luxury streetwear brand. One photo, one bold line, and suddenly a nerdy sleep...
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The $200,000 Sensor War: LiDAR vs Camera
This graphic is a $200,000 staring contest between two robots on wheels. On top you’ve got Waymo’s sensor porcupine, bristling...
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Wyamo and Tesla Self Driving Cabs Comparison
This graphic is a $200,000 staring contest between two robots on wheels. On top you’ve got Waymo’s sensor porcupine, bristling...
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Billionaire Lessons: Money, Leadership, Real Happiness
Billionaires are weirdly useful lab rats. They’ve already maxed out the money game, so what’s left is the truth: what...
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Imodium Humorous 'What If' Ads
Most urgency ads yell about discounts and deadlines. This Imodium ad quietly drops a mortifying question: “Where will you be...
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Puzzles on Billboards: Test Brand Recognition Fast
This billboard doesn’t shout a brand name at you. It makes you work for it. At first glance you see...
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1985 "Hangman" launch advertisement for Tommy Hilfiger
This billboard doesn’t shout a brand name at you. It makes you work for it. At first glance you see...
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Make Your Brand the ‘Local Friend’ Abroad
This vintage Chase Manhattan ad nails one big idea: when customers go abroad, they don’t want a giant institution, they...
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Chase Manhattan’s “Preserve It for Posterity” Art Collection Ad (1969)
This old-school Chase Manhattan ad nails the emotional side of art trusts in one image: a serious collector, a room...
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🎤 The SWIPES Email (Friday, October 30th, 2026)
Swipe: The classic "Us Vs Them" comparison is a great way to showcase your product! It works like this: Here's...
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Chase Manhattan’s Hippo in Sneakers Ad (1970)
Nothing says “fast global bank” like a giant purple hippo in sneakers. This old Chase Manhattan ad turns a slow,...
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1958 Chase Manhattan Bank Nest Egg Ad
Metaphors sell money better than spreadsheets ever will. This old Chase Manhattan ad nails it: a giant chained “nest egg”...
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Marketing is just figuring out how to get your product in front of people's faces.
That stick figure drawing says everything you need to know about marketing. One person is literally shoving a bright yellow...