Tony Zambito
Founder of Buyer Persona
- Website
- tonyzambito.com · all feeds from this site
- Feed URL
https://tonyzambito.com/feed/
Read it in your FeedListing reader
Or add to: Feedly Inoreader Raw feed
Latest posts
-
Why Organizations Struggle to Understand People
How Experience, Assumptions, and Organizational Thinking Can Limit What We Believe We Know About the People We Serve Several years ago, I was brought in to work with a health insurance company that had introduced a new offering and wasn’t seeing the results it had anticipated.…
-
When Understanding Changes the Decision
Why What Organizations Learn About People Matters Only When They’re Willing to Reconsider What They Believe Several years ago, I was engaged with a global company preparing to invest $3 million to develop a new product. The CEO and senior management team believed they had…
-
From Understanding to Belonging
Why Feeling Understood Changes Our Relationships with Organizations, Experiences, and Communities For much of my working life, I’ve helped organizations understand the people they serve. And one thing I’ve come to appreciate, particularly as my work has expanded beyond buyers…
-
Understanding How People Understand
We don’t respond only to what happens around us. We respond to what we believe it means. I’ve spent a good part of my working life trying to understand why people make the decisions they do. You’d think that after enough years of doing this, people would get easier to…
-
Understanding People in the Scenarios That Matter
Knowing what someone is trying to accomplish is the beginning of understanding them. It isn’t the end of it. I wrote recently about an idea that has sat at the center of my work for a long time, which is that people make decisions and choose behaviors in pursuit of goals. I…
-
People Pursue Goals
Why Understanding What People Are Trying to Accomplish Changes How Organizations Serve Them One of the ideas that has stayed with me throughout my work is actually quite simple. People make decisions and choose behaviors in the pursuit of goals. That idea was foundational when I…
-
Understanding Precedes Strategy
Why Understanding People Should Shape Strategy, Not Defend It Over the years, I’ve participated in a lot of conversations about strategy. Organizations spend considerable time trying to determine where they want to go, what they want to accomplish, and how they intend to get…
-
What Is Human Understanding?
For more than three decades, I’ve been interested in one fundamental question: How can organizations better understand the people they serve? That question began with buyers. It expanded to audiences and communities. Over time, it led me to something broader: Human…
-
Why Organizations Need Human Understanding
Every successful organization intentionally develops capabilities. Some invest in Strategic Planning. Others strengthen Organizational Development. Many embrace Design Thinking, Systems Thinking, Leadership Development, or Organizational Learning. These disciplines exist for a…
-
Human Understanding Insight
Organizations have never had more information about the people they serve. Research. Dashboards. Analytics. Artificial Intelligence. Yet many people still feel misunderstood. I believe organizations sometimes mistake knowing more for understanding more. They’re not the same…