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Latest posts
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Four Years at The Blue Earth Summit: Why We Keep Going Back
This year marked our fourth trip to The Blue Earth Summit, and it was another reminder of why it’s become... The post Four Years at The Blue Earth Summit: Why We Keep Going Back appeared first on Propellernet .
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This Month in Paid Media: September 2026
September was about Google reshaping where ads live and how much say advertisers get over them. Ads are moving into... The post This Month in Paid Media: September 2026 appeared first on Propellernet .
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Why Travel Brands Should Be Spending More on Media
Travel brands could increase media investment by 275% and every extra pound would still pay back at least a pound... The post Why Travel Brands Should Be Spending More on Media appeared first on Propellernet .
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The Digital PR Recap: Q3 2026
Summer 2026 was a season of wanderlust, sunshine and, for small business owners, tax deadlines. From eye-tracking studies crowning the... The post The Digital PR Recap: Q3 2026 appeared first on Propellernet .
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This Month in Paid Media: August 2026
August felt like less about AI doing more, and more about platforms handing back control they’d taken away. A few... The post This Month in Paid Media: August 2026 appeared first on Propellernet .
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What We’ve Learnt After 4 Seasons of the Digital PR Podcast
The Digital PR Podcast has just wrapped its fourth season, so I sat down with co-host Steve Baker to look... The post What We’ve Learnt After 4 Seasons of the Digital PR Podcast appeared first on Propellernet .
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How to Choose a GEO Agency
Suddenly, everyone is a GEO agency. Scroll through any agency’s services page and you’ll find “AI Search” or “Generative Engine... The post How to Choose a GEO Agency appeared first on Propellernet .
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What Is Generative Engine Optimisation (GEO) and AI Search About?
Search still works the way it always has. People ask a question online, and “something” goes and finds the answer.... The post What Is Generative Engine Optimisation (GEO) and AI Search About? appeared first on Propellernet .
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What We’ve Learned Winning AI Overview Placements for Clients
AI Overviews now show up on nearly half of all Google searches. For brands, that’s changed the question from “are... The post What We’ve Learned Winning AI Overview Placements for Clients appeared first on Propellernet .