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Latest posts
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How the sausage is made: Inside Johnsonville’s political parody campaign
A campaign that culminates with today’s midterm elections sought to engage Americans around a distaste for politics while avoiding partisanship.
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Where agency strategists see opportunity as AI challenges their worth
While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report.
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WPP Media posts first growth in 2 years as turnaround stays on track
Retaining Coke and expanding a relationship with DoorDash — which recently acquired Instacart — could provide future tailwinds for the business.
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After AI backlash, Svedka challenges consumers to create Super Bowl ad
The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.
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What Reddit’s Q3 earnings mean for marketers amid major traffic shift
Reddit is switching to a logged-in only experience to combat user loss, as well as to cultivate a base that is more valuable to advertisers.
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Express unwraps holiday campaign to build on brand metric gains
CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring campaign.
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Your buyers are sending agents. Will they recommend your brand?
Snowflake's CMO on how AI agents are changing who finds, trusts and chooses your brand.
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Why JCPenney is taking on deal fatigue for its holiday campaign
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with agency Mischief.
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Amazon’s ad revenue growth decelerates due to Prime Day tweaks
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
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The changing CMO role in 3 numbers
Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO Huddles data.
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Warner Bros. chases ‘Cat in the Hat’ across Amazon’s ad ecosystem
“Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.
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Sociable: Meta says its expanded processing capacity is driving ad results
New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.
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Google’s AI overhaul of search hits snags as ad revenue growth cools
The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI features.
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Disney plans TikTok Shop holiday experience with over 20 brands
A Super Brand Day event in November will feature products from the Disney Store and brands including Old Navy, Crocs, ColourPop and more.
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What marketers should know about the legal risks of algorithmic pricing
Emerging state and federal laws are raising fresh concerns around the strategy, writes Simpson Thacher & Bartlett LLP partner Laura Brett.
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How Urban Outfitters finds the right campus fit with college marketing
The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand’s first CTV spot.
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Liquid I.V. enlists former Poppi CMO to drive cultural impact
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
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What influencer fatigue says about creator-driven marketing’s next phase
Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?