projx · Insights
AI Search, GEO, AIO & SEO insights from projx.
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Latest posts
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Google Shopping in Europe: Product Carousels Gone, Comparison Portals Move to the Forefront
Anyone searching on Google for a T-shirt or an air fryer these days will rub their eyes in amazement: The familiar product tiles with image, price, and shop name have disappeared. Instead, a list of shops and price comparison portals appears. Google Shopping has thus almost…
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Cloudflare AI Crawlers: New Default Rules from September 15 and What They Mean for Your SEO
If your website runs behind Cloudflare, it's worth taking a look at the calendar: On September 15, 2026, Cloudflare will change its default settings for which AI crawlers are allowed to access websites. This sounds technical, but it has a very concrete effect. In the worst-case…
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New Visibility in the Search Console? This is What Generative AI in Google Search Can Do!
AI overviews are at the top, the classic blue links are pushed down, and for months, many website operators have been asking themselves: Does my content actually appear in these AI answers, and do I even want it to? For the first time, there is a real answer to the second…
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Google Spam Update August 2026: What Matters for Your Website Now
Google has made some adjustments again. The Google Spam Update August 2026 has rolled out, and as is often the case, the official announcement was brief: an entry in the status dashboard, a short note on LinkedIn and X, and nothing else. No blog post, no big stage. This is…
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Shipping and Returns in Search Console: How to Use the New Shopping Setting
If you have taken a closer look at your Google Search Console in recent weeks, you might have noticed a new item: Under Settings, in the Shopping section, the "Shipping and Returns" option has appeared. This is a practical feature for online retailers. You can store your…
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Google Search Console: How to connect social media accounts?
Step-by-step: How to connect social media accounts in Google Search Console.
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Google Update July 2026: Ranking Volatility without Official Confirmation?
Around July 18, 2026, SEO tools reported strong ranking movements. We explain why Google has not confirmed an update and what you should pay attention to now.
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Google EEAT and Why It Is So Important for SEO
Learn what Google EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) means and why it is so important for SEO. This article explains the individual factors and provides tips for optimizing your website.
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How to Enable and Disable Google Discover
Learn how to enable and disable Google Discover. This article highlights how it works, its advantages for companies, and tips for content optimization for more organic traffic.
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The Global Google Update 2025: What the Sponsored Label Means for Your SEA
The Google Ads Update 2025 replaces the “Ad” tag with “Sponsored” and allows users to hide irrelevant ads. This requires advertisers to perform stricter quality control and ensure higher relevance to minimize wasted reach and increase traffic quality.
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ChatGPT Update 2025: Intelligent Autosuggestions Revolutionize the Use of AI
The ChatGPT Update 2025 revolutionizes AI usage with intelligent autosuggestions. This innovation makes AI-supported work processes faster, more efficient, and smarter by providing context-based suggestions and reducing cognitive load.
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Identifying & Fixing a Google Penalty
Learn what a Google Penalty is, how to identify it, and what steps are necessary to fix it to protect your website rankings.
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Jaguar Rebranding: A New Era for the British Car Brand
Jaguar is repositioning itself as an all-electric luxury brand. The rebranding with a minimalist logo is polarizing and signals a radical strategic shift. Market acceptance remains to be seen.
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SEO Strategies for AI Search Engines
Learn how to adapt your SEO strategies for AI search engines. This article highlights the importance of semantic search, long-tail keywords, and user experience for better rankings.
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Accessible Websites
Learn why website accessibility will be legally required from 2025 and how projx can help you make your digital presence legally compliant, user-friendly, and future-proof.
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Customize Google Discover: How to Optimize Your Feed
Learn how to personalize Google Discover and optimize your feed by adding and removing interests and activating the Discover feature. This guide helps you get relevant content.
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Chegg sues Google because AI Overviews damage traffic and revenue
Chegg is suing Google over AI Overviews, which are severely impacting the EdTech company's traffic and revenue. The lawsuit accuses Google of abuse of monopoly power and unjust enrichment.
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New Google Feature: Discover Launches on Desktop
Google Discover, previously only available on smartphones, will in the future also appear on the Google desktop homepage. This new feature offers publishers a new opportunity for more visibility and traffic.
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The Google December 2024 Core Update Is Here: What You Need to Know!
The Google December 2024 Core Update is here and has caused significant changes in the search results. Learn which industries are affected and how you can optimize your website.
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ChatGPT Launches Shopping Feature
ChatGPT is introducing a product search feature that turns it into a shopping assistant. Retailers can showcase their products via optimized feeds and benefit from new visibility.