The Healthcare Marketer
The Healthcare Marketer's Online Resource
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Latest posts
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Healthcare marketers need to be more than order takers
Reflections from NESHCo’s “Building a Strategic Content Marketing Operation” Workshop If you’ve spent any time working in healthcare marketing, you’ve Continue Reading
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From Organizational Truth to Brand Identity: The Story of Amplify Health
I love brand work. As a brand consultant, there are few things I enjoy more than getting inside an organization, Continue Reading
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Rethinking What a Community Health Center Can Become: The Amplify Health Story
One of the things I love most about working in healthcare marketing is getting to know visionary leaders who are Continue Reading
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From order taker to strategic partner: A NESHCo conversation worth joining
I hope to see you there! I’ve spent a lot of years around healthcare marketing, and one challenge seems to Continue Reading
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When a Healthcare Organization Outgrowns Its Name
There are worse problems for a healthcare organization to have than outgrowing its name. Sometimes it happens because an organization Continue Reading
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Culture Is the Brand: Taking the Conversation to the AHHC Leadership Conference
I’m excited to share that this September, I’ll be joining my colleague Tracey Dobson, President & CEO of Mountain Valley, Continue Reading
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The Best Brands Aren’t Created. They’re Uncovered.
I’ve spent more than 30 years working in healthcare marketing, and the longer I do this work, the more convinced Continue Reading
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NESHCo Interview with Swaay.Health
At the conclusion of the 2026 NESHCo Conference, I was interviewed by Colin Hung of Swaay.Health. Colin does a great Continue Reading