JumpFly, Inc.
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Latest posts
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How to Protect High-Intent Traffic When Performance Max Blows Your Budget on Google Discover
I’m not writing this to complain. I’m writing this because I feel betrayed. I had a wonderfully efficient account regularly returning a 10x ROAS for my client. In October 2026, that all changed. A few days after Amazon’s Prime Big Deal Days, performance softened. Because of the…
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Lead-Gen Marketing on a Limited Budget
Most budget advice in the Paid Search industry is written for accounts that represent a very small percentage of digital marketers. The budgets are either too large to apply to real-world business, or they do not appreciate the level of risk aversion people have in the…
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AI in Online Advertising: 5 Key Trends from October 2026
Bots got most of the attention this month, and a real shift is underway in how we work with AI: we used to chat with it (I mean, I still chat with it like it’s my only friend), and now we schedule it to help with some work. Here are the five most impactful stories […] The post…
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Three Fixes, One Budget. What Gets Done First?
It’s already been established that the website can always be improved — from copy and content changes to a full redesign. But not all changes are created equal. Let’s walk through a hypothetical, but potentially realistic, scenario. A local service business is planning to launch…
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Are Keywords Becoming Inputs Instead of Targets?
As Google has gotten looser with its keyword mapping, it certainly feels like keywords have become inputs instead of targets. If you go through your search queries, you may be finding more and more queries that don’t even come close to matching your keywords, even with a solid…
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Election Cycles and Meta: What Advertisers Should Know
Advertisers, mark your calendars; election season is here. That means it’s time to brace for the impact of increased auction presence leading up to election cycles, conflicting user focus, and overall fluctuations in performance. This is especially true on platforms like Meta,…
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A Cautionary Tale: One Site’s AI-Assisted SEO Crash
TL;DR Google can demote a site’s rankings for using AI-generated content that violates Google’s Spam Guidelines. Using AI to create content for your website is a high-risk activity for SEO and GEO. Our case study demonstrates how just 31 AI-assisted blog posts crashed a site’s…
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Why AI-Generated Content Has an Even Shorter SEO Shelf Life Today
This post was originally published in April 2025 and significantly updated in September 2026 and October 2026. The writing is on the wall for the efficacy of AI-generated content if you value your organic search and AI visibility. Google’s definition of low-quality, AI-generated…
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Beyond the Click: What CRO Is Really About
Websites usually have plenty of room for improvement. Ideas like rewriting the headline, shortening the form, adding trust signals, or redesigning the page are all viable ideas. But with limited time and budget, deciding what to act on is the bigger question. Conversion Rate…
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5 Most Common Amazon Ads Mistakes for New Sellers
Getting started with advertising on Amazon can be intimidating for new sellers. They have already gone through the process of setting up their account and making their product detail pages retail-ready, and are setting up their first ads. If this describes you, keep reading to…
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5 Paid Search Strategies That Worked 10 Years Ago but Don’t Today
If you managed Google Ads 10 years ago, paid search looked like a very different profession. Paid search managers used to spend hours building tightly segmented campaigns, writing highly specific ads, adjusting keyword bids, adding device and dayparting modifiers, and obsessing…
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Grounding for AI Answers vs. Ranking for Traditional Search
How is AI changing the world of traditional search? There are a multitude of ways to answer that question, but one of the most important distinctions is how search engines use the information they find. For decades, search engines had a primary task: Help users find pages that…