DAC
DAC
- Website
- dacgroup.com · all feeds from this site
- Feed URL
https://www.dacgroup.com/feed/
Read it in your FeedListing reader
Or add to: Feedly Inoreader Raw feed
Latest posts
-
Meta Muse: How agentic AI could reshape the customer journey
AI has already changed how people discover and evaluate brands. Consumers can ask complex questions, compare products and services, and receive personalized recommendations without following the traditional search journey. Meta Muse introduces another potentially significant…
-
Did the marketing campaign fail, or did the local network fail to convert?
The campaign ran. Leads came in. Sales missed the target. So, what went wrong? For CMOs overseeing franchise, dealership, or distributor networks, the answer can get complicated quickly. Marketing may have successfully generated demand, only for potential customers to encounter…
-
ChatGPT Ads: An emerging opportunity, but not yet a performance replacement
As consumers increasingly use conversational AI to research problems, evaluate options, and seek advice, ChatGPT is emerging as a new environment for brands to reach people while preferences are still being formed. That makes ChatGPT Ads an important development for advertisers…
-
The free token lunch is over. Good.
I read Jon Morra’s AdExchanger piece, “Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?” this week, and I have kept coming back to it. He put a clever name to a conversation that now comes up almost every day in our business: the true economics of AI are finally…
-
AI search, local choice: How restaurant brands win location by location
For years, restaurant search was built around relatively predictable signals. A consumer searched for a category, a brand, or a dish; Google returned a set of nearby options; and the customer did the work of comparing them. AI is beginning to change that division of labor. With…
-
The most important square foot in your gym is digital
Across North America, and especially in highly competitive metro markets, fitness growth increasingly happens in one place: the search engine results page (SERP). When someone searches “best gym near me,” “Pilates studio in Austin,” or a specific brand name in Los Angeles, they…