Understanding eCommerce
Digital Tools for Social Impact
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Latest posts
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We Asked AI What It Tells People
Looking for a Place to Volunteer in San Francisco? We Asked AI What It Tells People More people now ask an AI tool where to volunteer instead of searching Google and clicking through links. So we asked to see what they’d hear about us. We typed the question a new volunteer might…
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AI doesn’t pick the best nonprofit. It picks the best passage.
AI doesn’t pick the best nonprofit. It picks the best passage. How AI search decides who to recommend, why the answers keep changing, and what a small organization can control. A donor asks an AI tool where to give. It names a few organizations in a paragraph. It’s tempting to…
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Nonprofit Annual Planning: Calendars, Campaigns, and Capacity
Nonprofit Annual Planning: Calendars, Campaigns, and Capacity The claim: Most nonprofit annual plans fail because they plan events instead of capacity. A calendar full of campaigns, appeals, and programs means little if nobody has mapped who is actually doing the work, when…
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Building an Effective Nonprofit Board
Building an Effective Nonprofit Board The Claim A nonprofit board doesn’t work because its members are impressive, generous, or well-connected. It works because someone designed its composition and rhythms around the organization’s actual gaps, rather than filling seats whenever…
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What are the Latest Substack Trends?
What Are the Latest Substack Trends? Most Lists Miss the One That Actually Matters. Most “Substack trends” lists read the same way every year: post Notes more often, try video, collaborate with other writers, launch a paid tier. Those are real tactics. What they skip is why any…
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Why Your Content Isn’t Converting, and How to Fix It in Four Questions
Why Your Content Isn’t Converting, and How to Fix It in Four Questions Yes, we’re here to sell you something. We’d rather be upfront about that than pretend otherwise. Here’s the trade: read this, and you’ll be able to look at anything you’ve published and know exactly which…
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The 5-Mile Radius Principle
The 5-Mile Radius Principle for Local Business Growth Why broad-reach marketing wastes the budget your neighborhood already wants to give you Most local business owners are handed the same marketing playbook the moment they open their doors: build a website, run some social ads,…