Colin Nederkoorn
Hi, I'm Colin Nederkoorn co-founder and CEO of Customer.io.
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Latest posts
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Every customer relationship is a peer relationship
The customer is always right (so they say). For startups especially, the instinct is to do whatever it takes to keep a big customer happy. But when one customer has outsized leverage over your business, the relationship stops being a partnership. It becomes a dependency. We have…
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We Left Bare Metal for the Cloud
The latest US-East-1 outage sparked the debate around bare metal vs the cloud. We did the opposite in 2017. We went from bare metal to the cloud and it saved our company. As Customer.io crossed $100m ARR , I was reflecting on our journey. The period of time
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Who determines your success?
At the end of 2012, Customer.io was running on fumes. Our revenue was $2500 a month and growing. We'd need about 10x that revenue to to get by with our team of 3 people. We had raised some money and hired a first team member. However, we
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How Change Happens
People are impatient for things that have a slow burn. The progress when you're learning a language or an instrument feels painfully slow in the beginning. If you're trying to get in shape, every squat or pushup burns at first. Over time if you just keep
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Doing things the wrong way
Companies are lining up to do business with my friend's company. He has a sales person handling inbound interest who is doing an OK job. There's enough proof that he can sell in to the enterprise. He could replace his OK salesperson with a great
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Don't compare yourself against exceptions
The real competition, the way you get better, is by competing against yourself and where you are today.
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Are you an "A" Player?
Being an "A" player is contextual and not a reflection of someone's worth.
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Things I've learned - Disagree and commit
Make decisions quickly by pushing them down to the people responsible for executing
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Duct Tape vs Building Systems
Your approach needs to change as you scale
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Building a remote company
Downsides you should know about before jumping in
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Things to make your life better that don’t cost money
Small changes can have big quality of life improvements
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Don't make the sales mistakes we did
We took the long way around to appreciating the value of sales.
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Building a billion dollar company
What kind of business do you really want to build?
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Rich or Famous
If you had to pick one, which would it be?
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Buy the change you wish to see in the world
One of the most powerful ways to create change in a capitalist society is to spend your money with companies whose behavior is consistent with your values. Are you unhappy that a free service is using your private information? Turn it off and pay for a service that won’