Learfield
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Latest posts
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Mizzou Athletics Announces Technology and Athletics Partnership with World Wide Technology
St. Louis-based global technology leader to be featured on basketball uniforms and Mizzou Arena court for the 2026-27 season COLUMBIA, Mo. – Mizzou Athletics and Learfield today announced St. Louis-based World Wide Technology (WWT) as the new jersey patch partner of Mizzou…
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Lilly, Indiana Athletics and Purdue Athletics Announce Iconic Court Branding Partnership
Lilly Becomes First Corporate Brand Featured on the Basketball Courts of Purdue and Indiana, Connecting with Two of College Basketball’s Most Passionate Fan Bases INDIANAPOLIS – Eli Lilly and Company (Lilly), Indiana University Athletics, Purdue Athletics and Learfield today…
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Illinois Farm Bureau® Family of Companies and Illinois State University Announce Jersey Patch Partnership Celebrating Shared Hometown Roots
NORMAL, Ill. — The Illinois Farm Bureau® (IFB) Family of Companies and Illinois State University (ISU) today announced a new partnership that will place the Illinois Farm Bureau, COUNTRY Financial®, Prairie Farms, GROWMARK and IAA Credit Union marks on Redbird student-athlete…
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Aetna Named Official Jersey Badge Partner of UConn Women’s Olympic Sports
STORRS, Conn. – UConn Athletics and Aetna®, a CVS Health® company (NYSE: CVS), announced today a new, multi-year partnership that builds on the long-standing relationship between UConn and Aetna and reflects Aetna’s broader commitment to supporting women’s health and well-being.…
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Georgia, Learfield Agree to Transformative 15-Year Extended Partnership
ATHENS, Ga. — The University of Georgia (UGA), an academic and athletic powerhouse within the Southeastern Conference, and Learfield, the leading media and technology company across college athletics, have agreed to a transformative 15-year extended partnership to maximize…
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The Farmer’s Dog Unleashes a Fresh Take on College Sports’ NIL Era with Five All-Star Live Mascots
The Farmer’s Dog to celebrate UGA’s Uga, Tennessee’s Smokey, UConn’s Jonathan, Tulsa’s Goldie and Washington’s Dubs, the beloved real dog mascots that are icons of their campus communities NEW YORK, October 28, 2026 — College sports’ NIL era has produced deals for quarterbacks,…
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Loyola Athletics Unveils Department-Wide Jersey Patch Sponsorship with Go.AI
Born on Loyola’s campus, Go.AI to adorn competition uniforms for all 15 Rambler programs CHICAGO – In a groundbreaking moment for Loyola Athletics, Go.AI, the leading provider of on-premises, examiner-ready AI infrastructure for regulated industries, has been named the first…
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Texas Athletics and McCombs School of Business Launch New Bevo Lab, Bringing Together Sports, AI and Analytics
Dell Technologies, Google Cloud, and SHI International join Texas Athletics to power a first-of-its-kind hub for sports intelligence, data analytics, research, and talent development AUSTIN, Texas, [Oct. 23, 2026] — University of Texas Athletics and the Business of Sports…
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Mizzou NIL Case Study | Multipli Credit Union x Learfield Impact
Multipli Credit Union turned its commitment to Missouri into student-athlete storytelling. As the official credit union of Mizzou Athletics, Multipli activated its partnership through original content across multiple sports, featuring more than 50 student-athletes in over 50 NIL…
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Indiana Athletics Expands Partnership with Merchants Bank Through First-Ever Integrated Jersey Patch Program
BLOOMINGTON, Ind. (Oct. 15, 2026) – Indiana Athletics and Learfield today announced an expansion of its comprehensive partnership with Merchants Bank, naming the Indiana-based financial institution the official jersey patch partner of all 24 varsity sports programs. The…
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Drexel Athletics and Steamfitters Local 420 Expand Collaboration to Include First Jersey Patch Partnership for the Dragons
PHILADELPHIA – Drexel Athletics and Learfield’s Dragons Sports Properties announced today a groundbreaking partnership expansion with Steamfitters Local 420, strengthening their dedication to the Dragons while leveraging the most highly visible sponsorship integration in college…