Preciso
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Latest posts
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Preciso launches Ultima Ads app for Shopify
Solution enables Shopify merchants to drive highly-qualified traffic to their sites from within their Shopify dashboard London, UK, 5th May 2026: Preciso has launched Ultima Ads for Advertisers, the company’s latest DSP solution, integrated as an app in eCommerce platform,…
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AA/WARC Expenditure Report 2025: Industry comments
Mediashotz UK adspend hit £46.7 billion in 2025, according to the latest – and updated – Expenditure Report from the Advertising Association and WARC. The data showed that a significant £12.9bn was allocated to media during the festive season alone. So we’ve been scouring adland…
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IPA Bellwether Q1 2026: Adland reactions and comments
Mediashotz Despite global geopolitical tensions and rising energy prices, marketing budgets held fast and rose again in the UK, according to the IPA Bellwether Report for Q1 2026. Always a closely watched barometer of the economy, we’ve been canvassing some of the UK’s leading…
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A chat with Piero Pavone, CEO of Preciso on how Native Advertising is shaping a more sustainable future
TECHROUND Tell us about Preciso I’m the Founder and CEO of Preciso, and we’re a programmatic advertising business focused on bringing precision, efficiency and fairness to a space that has often prioritised scale over quality. We work with both advertisers and publishers,…
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Preciso launches Ultima for publishers plugin
WordPress tool will enable publishers to increase revenues using brand-safe, native advertising placements Preciso has launched a timely new plugin, Ultima for Publishers, which enables publishers to generate additional revenues from their websites. Ultima for Publishers is…
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Why publishers can’t afford to serve disruptive ads in 2026
The Drum What’s the value of attention that arrives with resentment attached? Piero Pavone, CEO of Preciso says it’s time to rethink how we deliver digital ads. Readers will put up with advertising, but they won’t put up with being interrupted. And so publishers have always…
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IWD 2026 ‘Give to Gain’ – Media leaders share their views
Mediashotz ‘Give to Gain’ is the key theme of this year’s International Women’s Day, taking place on the 9th of March. As the IWD movement marks its 115th year, we’ve been asking some of the leading voices in media and marketing for their views on IWD 2026 and how they are…
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Beyond disruptive ads: 5 minutes with… Piero Pavone
InPublishing Piero Pavone, CEO at Preciso, is an experienced programmatic and native advertising specialist. Here, he shares his perspective on how publishers are responding to disruptive formats, and why he thinks native advertising is emerging as a more sustainable path…
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Data Protection Day: Industry comments
Mediashotz As the world marks Data Protection Day against a growing call for governments around the world to regulate how young people use social media, we asked media leaders for their insights on how lawmakers and companies need to adapt and change their approaches to data…
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Levelling the Playing Field and Driving Programmatic Efficiency at Scale with Larraine Criss
TECHINTELPRO More spend doesn’t win in programmatic advertising. Better bidding does. In this conversation, Larraine Criss, COO at Preciso, unpacks what it takes to level the playing field in programmatic advertising – from evidence-led operating decisions and bid-level…