Win Win Podcast
Welcome to the Win Win podcast by Highspot. A short show where we dive into changing trends in the workplace and best practices to navigate them successfully.
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Latest posts
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Episode 160: Supporting Sellers Through Monumental Change
According to Gartner , sales organizations undergo an average of four transformations every two years. Of those, only 11% manage to drive commercial success. For the go-to-market organization, and especially for the enablement function within it, that statistic says a lot. Every…
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Episode 159: Outpacing the Market with Agile GTM Enablement
According to LinkedIn’s Workplace Learning Report, 49% of L&D professionals say their executives are concerned that employees don’t have the right skills to execute their business strategy. And in busy, fast-paced industries, that gap is becoming a real problem. Because if the…
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Episode 158: Bringing a Human Touch to GTM Workflows
According to Gartner , 73% of B2B buyers actively avoid suppliers who send irrelevant outreach. That tells us two things. One, personalization is prolific. Many teams are trialing different plays and finding varying degrees of success. Two, personalization is a risky play. Get…
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Episode 157: Embedding GTM Enablement into Every AI Tool
According to Salesforce’s State of Sales Report , sales teams use an average of 10 tools to close a deal, which then leaves 66% of reps to say that they’re overwhelmed by the sheer number of platforms they’re expected to juggle in their day-to-day. So when an enablement team…
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Episode 156: Building & Buying Your AI Ecosystem
According to Gartner , worldwide AI spending is forecasted to increase 44% by the end of 2026. Companies are investing in AI, and they are investing heavily. But knowing where and how to invest isn’t easy, especially with what feels like a million different AI tools out there…
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Episode 155: Shaping Strategy with Deal Intelligence
According to research by Gartner , by 2029, sales organizations with AI-driven enablement functions will achieve 40% faster sales stage velocity than those using more traditional approaches. But getting there means building the kind of workflows that tell you what actually…