Foundr
A magazine for young entrepreneurs
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Latest posts
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The Omnichannel Play: Combining Email and SMS
A customer hands you their mobile number at checkout. Small thing. They tick a box, finish the order, get on with their day. What they’ve actually done is give you a key to the most personal screen they own, the one that sits on the pillow at night and buzzes in the middle of a…
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How to Design Emails That Convert
How to Design Emails That Convert Last month a founder sent me an email design she was proud of. Custom illustration across the top, three product shots in a neat row below it, brand colours, the lot. It looked like something a design agency charged four figures for. It got a…
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Know Your Numbers: The Financial Metrics Every Founder Should Actually Understand
Most founders I meet can recite their follower count to the exact digit. Ask them their gross margin and you get a pause, then a guess. It isn’t carelessness. Somewhere along the way “the numbers” got filed under accounting, and accounting got filed under things you pay someone…
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Email Analytics Decoded: The Metrics That Actually Matter (And What to Do With Them)
Open your email dashboard and count the numbers staring back at you. Open rate. Click rate. Click-to-open rate. Bounce rate. Unsubscribe rate. List growth. Revenue per email. Spam complaints. Somewhere in that wall of percentages, most founders do the sensible thing: glance at…
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How to Turn Your Email List Into a Referral Engine
Somewhere in your email list right now, there’s a customer who loves what you sell. They’ve bought twice. They left a review. They’d happily tell a friend about you, and their friends probably look a lot like your ideal buyer. And most likely, you’ve never asked them to. Most…