SalesFuel
Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement
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Latest posts
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Why Restaurant Marketers Need to Rethink Their Advertising Strategies
Has the rate of restaurant closures been higher than usual this year? Industry research shows that over 7,500 restaurants closed across the U.S. in the first half of the year. In addition, foot traffic at existing restaurants has dropped by 2.6%. Your restaurant marketers might…
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AdMall’s Digital Audit Helps Close Digital Out-of-Home Ad Campaign
How could a digital-out-of-home ad campaign help raise awareness? Dana Johnson, an account executive from OnMedia, has used AdMall for over seven years, so she knew which reports would best suit her digital-out-of-home ad campaign pitch for a local bank. SalesFuel - Sales…
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DISC Assessment Explained: What It Measures and Why TeamTrait Uses It
The DISC theory of human personality was initially developed by Dr. William Moulton Marston. Dr. Marston created the framework to categorize people’s behavior. Then, Walter Clarke developed an assessment based on Marston’s theory. Clarke’s goal was to help businesses find…
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B2B Branding for the Holidays: Smart Strategies to Stand Out
Are your B2B accounts strategizing about how they can stand out in the noise of holiday marketing? This is the time of year when they can reinforce B2B branding. They can increase visibility by publishing the right kind of content with the right partners. SalesFuel - Sales…
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Want to Wow Your Audience? How to Open A Speech
Do you know how to open a speech effectively? Sellers have a big opportunity to win their audience over right away. SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement
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How OOH Companies Can Use Data to Find More Local Advertisers
Out-of-home (OOH) advertising companies use data to identify businesses that are likely to advertise, understand their marketing needs, and match them with relevant advertising locations. They can also prioritize the prospects that are most likely to purchase and highlight the…
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AdMall’s AI Tools Help Close $42,000 Streaming Radio Ad Campaign
How does the client regain trust in a streaming radio ad campaign when their last one failed? Andrei Lintz, an account executive for Bonneville International, has used AdMall for nearly a decade. This helped when he approached a local door and window dealer, hoping to pitch a…
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Culture Fit: How to Assess It and Hire Employees Who Thrive
Culture fit is about how employees work together, with managers and with prospects and clients. Often culture develops organically in an organization. But it can be influenced by the company’s stated strategies and overall mission. When hiring, recruiters and managers review…
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Marketing for Brand Awareness: Why It Matters and How to Get It Right
Are your accounts doing enough marketing for brand awareness? There’s a lot of emphasis on one-to-one personalized promotions to increase revenue. But when a consumer has never heard of a brand, will they buy it through a promotion? Around 25% of consumers note they have tried a…
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Why Are Open-Ended Questions the Secret to Powerful Prospecting?
Are you missing out on the best way to question prospects? Open-ended questions can be the key to really getting buyers to open up and share valuable information. SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement
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Business Blogs That Get Results: What Successful Companies Do Differently
Are your clients’ blogging efforts working? Content marketers are asking hard questions as they review the impact of their work. New research from Orbit Media shows that fewer content marketers see their business blogs delivering strong results, and many more say they aren’t…
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How a Failed Sale Pitch Turned into A Pizza Shop Direct-Mail Ad Campaign
How to create a pizza shop direct mail ad campaign to reach more customers? Jake Ruge, a multimedia sales consultant for Valpak, had only been selling media for four months. Yet he turned what would have been a failure into a pizza shop direct mail ad campaign. SalesFuel - Sales…
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Management Skills: 11 Essentials Every Manager needs
Sales managers, do you feel like the most underappreciated employee in your organization? That may be because you lack the required sales manager skills. How can you focus on developing these skills when you’re supposed to manage your reps? It’s not as hard as it sounds.…
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Local TV Advertising Strategies to Maximize Holiday Sales
Have your accounts noticed that winter holiday shoppers are already buying gifts, in-store and online? They need to develop the right local TV advertising strategy to carry them through the season. Because while shoppers are in the store now, AudienceSCAN from AdMall data shows…
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Are You Really Holding Yourself Accountable in Sales?
How good are you at taking accountability in sales? Acknowledging and accepting responsibility for your actions and the outcome are essential for success. SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement
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Franchise Advertising Best Practices: How to Reach More Local Customers
Did you know that over 850,000 franchised businesses operate in the U.S? With $893M in earned revenue reported by franchises, they are spending significant ad money in the local market. If you’re selling media space and services to franchised businesses, AudienceSCAN from…