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Are We Building Brands for a World That No Longer Exists? 14 Sep 2026
Summary Global culture has moved from the modern era (certainty) into postmodernism (critique and deconstruction) and now into the metamodern world, which holds both at once. Yet most marketing still behaves like it did in the 1990s, when the primary challenge was capturing…
Sound Decoded: Share of Voice Has a Sound Problem 10 Sep 2026
Spend ten minutes with a media director, and you’ll get a precise calculation of share of voice, a tracker against share of market, and a forecast for the next four quarters. The math is rigorous. The reporting is weekly. It’s an adult conversation. Spend ten minutes asking the…
Even Amidst AI, Brand Fundamentals Are More Indispensable Than Ever 06 Aug 2026
Every professional discipline has its tenets, those foundations without which robust practices are replaced by short-termism and true expertise by loud performance. Medicine has its diagnostics, architecture has its load-bearing principles, legal has its precedents. Strip those…