Collective Measures
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Latest posts
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Clients Don’t Buy Technology—They Buy Outcomes
“Winning new business isn’t about pitching capabilities. It’s about showing a prospect that you understand the problems they’re trying to solve.” What do clients really want from an agency partner today? In an industry racing to showcase the newest AI tools, our Senior Director…
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Midterm Political Spending Throws Spanner Into Regional Advertiser Holiday Plans
When political campaigns flood local markets, holiday advertisers feel the squeeze, facing steep price hikes and last-minute preemptions right when Q4 performance matters most. Digiday reporter Sam Bradley took a deep dive into this regional advertiser crunch, featuring insights…
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How Collective Measures Helped Room & Board Grow Organic Revenue 55% By Reinventing SEO For The AI Era
Collective Measures has been named a finalist for the Search Engine Land Awards in the Best Overall SEO Initiative–Enterprise category. Our nominated work with Room & Board centered on reinventing traditional search strategy for the AI era, integrating generative engine…
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Collective Measures Named Most Innovative Agency Digiday Awards Finalist
We’re a finalist for Most Innovative Agency at the 2026 Digiday Awards! Media mix modeling has long been slow, backward-looking, and out of reach for anyone outside of an analytics team. Our clients needed solutions that helped them to plan ahead, not reports month after their…
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Kati Stewart named an AdExchanger Top Woman in Media & Ad Tech
Our Director of Product Management is a 2026 AI Media Innovator for her work on Practix Collective Measures is proud to share that Kati Stewart, our Director of Product Management, has been named to AdExchanger’s 2026 Top Women in Media & Ad Tech list in the AI Media Innovators…
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CM in Campaign US: ‘We think like stakeholders because we are:’ How employee-owned agencies ensure transparency, collaboration and relationship-building
Collective Measures Co-President Allison McMenimen Bakken featured in Campaign US article highlighting employee-owned agencies Collective Measures Co-President Allison McMenimen Bakken spoke with Campaign about what employee ownership means in practice and why it changes how…