Practical Ecommerce
Independent analysis and strategy for online merchants
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Latest posts
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USPS Can Bill Sellers for Foreign Duties
The E.U.'s July 2026 removal of its de minimis exemption prompted the USPS's rule. The post USPS Can Bill Sellers for Foreign Duties appeared first on Practical Ecommerce .
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Agency Founder Touts YouTube TV Ads
Alex Walser says YouTube TV viewers are more likely to buy, and the ad clicks cost less. The post Agency Founder Touts YouTube TV Ads appeared first on Practical Ecommerce .
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AI Shopping Metrics Considered
Successful AI shopping assistance is measured by the quality of buying decisions, not how much time customers spend interacting with the tool. The post AI Shopping Metrics Considered appeared first on Practical Ecommerce .
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New Ecommerce Tools: October 21, 2026
New services this week include AI-powered marketing, agentic commerce, return platforms, dropshipping, cross-border commerce, sales tax management, and more. The post New Ecommerce Tools: October 21, 2026 appeared first on Practical Ecommerce .
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Shopify, Vercel Arm Stores for AI Agents
The collaboration allows humans and external AI agents alike to shop a store. The post Shopify, Vercel Arm Stores for AI Agents appeared first on Practical Ecommerce .
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Beware of AI Content for SEO
Google increasingly seeks original, people-first content demonstrating experience, expertise, authoritativeness, and trust. The post Beware of AI Content for SEO appeared first on Practical Ecommerce .
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AI Platforms Attract a Growing Ecosystem
Apps, connectors, marketplaces, protocols, and payment systems are beginning to form around AI platforms. The post AI Platforms Attract a Growing Ecosystem appeared first on Practical Ecommerce .
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Commerce Data as Credit Data
Sales, fulfillment, and shipping are becoming part of a merchant's potential borrowing capacity. The post Commerce Data as Credit Data appeared first on Practical Ecommerce .
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New Ecommerce Tools: October 14, 2026
This week: agentic checkouts, AI-powered marketing, same-day deliveries, brand intelligence, cross-border commerce, multi-carrier shipping, and more. The post New Ecommerce Tools: October 14, 2026 appeared first on Practical Ecommerce .
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Fewer Apps, More Done
Every app promises to save time, yet each takes some back. The post Fewer Apps, More Done appeared first on Practical Ecommerce .
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How to Track ChatGPT Traffic in GA4
Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search. The post How to Track ChatGPT Traffic in GA4 appeared first on Practical Ecommerce .
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Retail Media’s Opportunity Cost
Where does merchandising end and retail media begin? The post Retail Media’s Opportunity Cost appeared first on Practical Ecommerce .
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Your Next Product Could Be a New Brand
Flat Circle's Rok Hladnik says launching a new product line sometimes requires a new brand. The post Your Next Product Could Be a New Brand appeared first on Practical Ecommerce .
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Desktop Habits Hide Mobile Friction
Operators who view their web stores only on desktops miss poor mobile experiences. The post Desktop Habits Hide Mobile Friction appeared first on Practical Ecommerce .
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New Ecommerce Tools: October 7, 2026
New services this week include website builders, no-box returns, AI-powered ad campaigns, same-day deliveries, discovery tools, multichannel product listings, live commerce, and more. The post New Ecommerce Tools: October 7, 2026 appeared first on Practical Ecommerce .
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Guardrails for Google Ads AI
What we tell AI to exclude is as important as what to target. The post Guardrails for Google Ads AI appeared first on Practical Ecommerce .
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Add Social Profiles to Search Console
Publish a video on YouTube and related product images on Instagram, and then track organic search performance for each. The post Add Social Profiles to Search Console appeared first on Practical Ecommerce .
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5 Content Marketing Ideas for November 2026
November ideas include Route 66, the science behind products, 1976, television history, and rethinking the holiday gift guide. The post 5 Content Marketing Ideas for November 2026 appeared first on Practical Ecommerce .
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TinyHealth.com Sells Gut Tests by Mail
Founder Cheryl Sew Hoy explains why gut health matters and her company's simple process for collecting and analyzing stool samples. The post TinyHealth.com Sells Gut Tests by Mail appeared first on Practical Ecommerce .
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AI Shopping Could Mean Fewer Returns
Better-informed shoppers are more likely to purchase items they will ultimately keep. The post AI Shopping Could Mean Fewer Returns appeared first on Practical Ecommerce .