Sway Group
We sit at the powerful crossroads of content and influence. If you have high-touch content needs that require a true strategic partner, you need Sway.
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Latest posts
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The Shift to Small Content Creators & The Death of Creator Monoculture
A recent Morning Consult study confirms what our team at Sway Group sees every day in our creator lists. There […] The post The Shift to Small Content Creators & The Death of Creator Monoculture appeared first on Sway Group .
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Rethinking Annual Influencer Marketing Strategy & Brand Ambassadorships
Annual influencer marketing planning rarely succeeds when treated as a rigid 12-month monolith. In episode 85 of The Art of […] The post Rethinking Annual Influencer Marketing Strategy & Brand Ambassadorships appeared first on Sway Group .
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Influencer Tiers: A Complete Guide for Brand Marketers
Chasing massive follower counts is one of the easiest ways to burn a marketing budget. Follower numbers look impressive in […] The post Influencer Tiers: A Complete Guide for Brand Marketers appeared first on Sway Group .
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Cracking the Creator Code: What Meta Got Right and How Brands Actually Win
Meta recently released a comprehensive new playbook titled “Together Creates Better: Building for a Creator First Future,” available through Meta […] The post Cracking the Creator Code: What Meta Got Right and How Brands Actually Win appeared first on Sway Group .
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The Hidden Cost of Performance Based Influencer Marketing: Why Volume Churn Fails Brand Building
Recently, LinkedIn’s algorithm lit up over a viral breakdown of dictation app Wispr Flow’s new $2 billion performance based influencer […] The post The Hidden Cost of Performance Based Influencer Marketing: Why Volume Churn Fails Brand Building appeared first on Sway Group .
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Influencer Marketing vs. Traditional Marketing Agency Structure: How Roles and Workflows Must Adapt
For well over a century, traditional marketing agencies have operated under an established, battle-tested blueprint. From strategic planners uncovering high-level […] The post Influencer Marketing vs. Traditional Marketing Agency Structure: How Roles and Workflows Must Adapt…
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Content Creator vs. Influencer: What’s the Real Difference, and Does It Matter?
If you spend any time in the digital or influencer marketing space, you’ve likely seen the debate floating around your […] The post Content Creator vs. Influencer: What’s the Real Difference, and Does It Matter? appeared first on Sway Group .
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Defining User-Generated Content, CGC, & Vanity Metrics: Why it Matters for Brand Marketers
Episode 81 of The Art of Sway influencer marketing podcast saw founder & CEO of Sway Group Danielle Wiley and […] The post Defining User-Generated Content, CGC, & Vanity Metrics: Why it Matters for Brand Marketers appeared first on Sway Group .
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Risks of AI in Influencer Marketing: Why Automation Destroys Long Term Brand Value
Enterprise marketing executives are rushing to automate creator campaigns, but handing complete execution over to software introduces severe reputational and […] The post Risks of AI in Influencer Marketing: Why Automation Destroys Long Term Brand Value appeared first on Sway…
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Influencer Marketing Management: Stop Letting Corporate Ambiguity Kill Your ROI
In Episode 79 of The Art of Sway podcast, Sway Group founder and CEO Danielle Wiley and co-host Casey […] The post Influencer Marketing Management: Stop Letting Corporate Ambiguity Kill Your ROI appeared first on Sway Group .