iPullRank
Digital Marketing Agency in NYC
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Latest posts
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How the Same 16,000 Users Behave in AI Search vs. Google
Comparing AI and Google searches among the same group of users over a month to examine how their behavior differs between platforms. TL;DR: I matched 16,310 users across two Datos panels to compare how each user searched with Google and LLMs and understand how we need to track…
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AI Search Is Not a Distraction, It’s a Branding Channel
Three studies dropped in the same week, and they all arrived at the same verdict. Marie Haynes looked at 12 months of GA4 data across 100 sites and found that ChatGPT sent 0.62% of the traffic Google organic did. SEO Works found that organic delivered 39 times the traffic of AI…
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Press Release: SEO Week Becomes Relevance, the Premier AI Search Conference, Returning April 6–8, 2027, in New York City
iPullRank renamed its annual conference for the marketers and leaders who now own AI Search inside their companies. Founding Member tickets open today. NEW YORK, October 20, 2026 – iPullRank today announced that SEO Week is now Relevance. Relevance 2027 (formerly SEO Week), the…
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How Do We Move Forward if the SERP Is Generative?
Google has been moving the results page away from fixed modules for a couple of years, and a Google Research paper, Generative UI: LLMs are Effective UI Generators, spells out where that road may end: a model writes the entire page, including the HTML, CSS and JavaScript, from…
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Three Ways to Spend Q4 Budget on AI Search (and Prove It Worked by February)
Every year the same thing happens. Money surfaces in October. Finance wants it committed by December. And it gets shoveled into whatever can absorb cash fast: a paid media bump, a rushed refresh of outdated content, another round of display retargeting. Most of it is gone by…