Startups For the Rest of Us
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
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- startupsfortherestofus.com · all feeds from this site
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Latest posts
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Episode 856 | Key Learnings from MicroConf Europe 2026
What did you miss at our biggest MicroConf Europe ever? In this episode, Rob Walling and Derrick Reimer recap MicroConf Europe 2026 in Reykjavik, Iceland. They break down the talks on ranking in ChatGPT and AI SEO, Rob's eight moats that still work in the age of AI, and Corey…
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Episode 855 | The Eight SaaS Moats that Still Work in the Age of AI
Which SaaS moats are left in 2026? In this episode, Rob Walling and Einar Vollset walk through the 10 ways AI is attacking SaaS companies, from customers vibe coding the app to per-seat revenue disappearing entirely. They then dig into the 8 moats they believe still work in the…
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Episode 854 | How to Find Startup Ideas (Sneak Peek Chapter from My New Book)
Where do the best SaaS ideas actually come from? In this episode, Rob reads a chapter from his new book, Idea to Traction: Stop Building SaaS Nobody Wants in the Age of AI. He walks through the five places problems tend to show up, eight strategic approaches for finding and…
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Episode 853 | How to Become the SaaS That AI Recommends
How do you get LLMs to actually recommend your SaaS? In this episode, Rob Walling talks with Ross Hudgens, founder of Siege Media and author of the new book Generative Engine Optimization, about how SaaS companies get recommended by ChatGPT, Gemini, and the AI tools customers…
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Episode 852 | Getting Big Name Customer Case Studies and More Listener Questions (with Ruben Gamez)
Should you be worried that another founder will steal your idea if you ask them for advice? In this episode, Rob is joined by Ruben Gamez to answer four listener questions: whether reaching out to more advanced founders puts your idea at risk, how to convince big name customers…
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Episode 851 | The Messy Middle of a SaaS Pivot
How do you pivot your SaaS when things aren’t working? This week Rob talks with Nathan Tyler, founder of BlinkMetrics, about the messy, uncertain process of finding product market fit in real time. Nathan walks through why his original EOS scorecard idea didn't work, how…
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Episode 850 | How Not to Screw Up When Hiring Your first Developer and More Listener Questions (with Derrick Reimer)
How do you onboard a hire onto a codebase you built alone? In this episode, Derrick Reimer joins Rob to tackle four listener questions. They cover hiring and onboarding your first developer as a bootstrapped founder, then move into the temptation to build features just because…
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Episode 849 | Legal Threats, AI as Platform Risk, Building Confidence, and More Listener Questions (Rob Solo)
Ever gotten a vague cease and desist from a competitor and wondered if you actually did something wrong? This week I tackle four listener questions: how seriously to take competitor terms of service threats, whether AI is really a platform risk (or just a feature risk), how to…
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Episode 848 | What Liquid Death Can Teach Us About B2B SaaS (Rob Solo)
Does validation still matter when AI has made building software almost free? In this solo episode, Rob breaks down the origin story of Liquid Death, the canned water company now valued at over a billion dollars, and pulls out the mental models that apply directly to B2B SaaS. He…
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Episode 847 | What Second Time Founders Do Differently, Pricing AI Agents, and More Listener Questions (Rob Solo)
Would you spend a year on distribution for a product that doesn't exist yet? In this solo episode, Rob answers listener questions about how second and third-time founders think differently, from filtering a dozen good ideas down to one, to why distribution and validation matter…
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Episode 846 | Snail Mail, Cold Calling, Regulating Your Nervous System, and More Listener Questions (Rob Solo)
Is your nervous system sabotaging your best decisions? In this episode, Rob mixes a solo adventure with listener questions. He answers a reader who asks why he still shows up to write, record, and build, then digs into regulating your nervous system when you have to do something…
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Episode 845 | Lifetime Deals Revisited, Building is Not the Hard Part, and Confirming an Idea is Worth Paying For (Rob Solo)
What does it take to make a lifetime deal work? In this listener questions episode, Rob Walling revisits the lifetime pricing debate with new context from Davis Baer of Youform. He also tackles why building is rarely the hard part, how bootstrappers get shut out of startup…