Omeda
Built for Media. Designed Around Audience.
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Latest posts
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Your Audience Is the Asset: Getting Your Data Ready for M&A
For a long time, media companies had a simple way to show their value: point to the traffic. Pageviews, unique visitors, year-over-year search growth. Buyers knew how to read those… The post Your Audience Is the Asset: Getting Your Data Ready for M&A appeared first on Omeda .
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How to Build a Win-Back Subscriber Journey That Runs Itself
For most audience teams, win-back is a once-a-year project. Someone pulls the inactive list, writes a “we miss you” email, sends it to everyone, and moves on until next year.… The post How to Build a Win-Back Subscriber Journey That Runs Itself appeared first on Omeda .
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Where Audience Data Pays Off: Events, Subscriptions & Advertising
Ask a media executive where the revenue comes from, and you’ll probably hear three answers: subscriptions, advertising, and events. Ask who owns the audience data behind each one, and the… The post Where Audience Data Pays Off: Events, Subscriptions & Advertising appeared first…
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What to Look for in an Audience Platform Built for Associations
Associations run on relationships. Members join because they trust you to represent their interests, connect them to peers, and help them do their jobs better. They invest hard-earned money to… The post What to Look for in an Audience Platform Built for Associations appeared…
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6 Best Email Marketing Software Platforms for Publishers in 2026
Email and newsletters outperform every other channel on the two jobs that matter most: growing an audience and keeping it engaged. Our 2026 State of Audience in Media Report found… The post 6 Best Email Marketing Software Platforms for Publishers in 2026 appeared first on Omeda .
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7 Best Subscription Management Software Platforms for Publishers
Subscription revenue is one of the few growth levers publishers fully control, but running it well takes more than a payment processor bolted onto a website. Our 2026 State of… The post 7 Best Subscription Management Software Platforms for Publishers appeared first on Omeda .
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6 of the Best CDPs for Media and Publishing Companies in 2026
Publishers collect first-party data throughout the audience relationship, from registration and newsletter engagement to subscriptions, event attendance, and reading behavior. Our 2026 State of Audience in Media Report found that… The post 6 of the Best CDPs for Media and…
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Newsletter Click Rates for Media: What the Numbers Are Really Telling You
Opens are holding. Clicks are falling. But before you rebuild your entire newsletter strategy, it’s worth asking a harder question: do you actually know what your click rate is measuring?… The post Newsletter Click Rates for Media: What the Numbers Are Really Telling You…
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Newsletter Statistics for Media & Publishing (2026): Open, Click & Click-to-Open Benchmarks
Data: H1 2026 · Source: Omeda’s Newsletter Benchmark Report for Media Most newsletter benchmarks aren’t built for publishers. They blend in e-commerce, SaaS, and every other kind of sender, then… The post Newsletter Statistics for Media & Publishing (2026): Open, Click &…
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The Real Cost of Waiting to Unify Your Audience Data
“Maybe Next Year” Is Getting Expensive The free funnel is closing For two decades, search carried a lot of publishers’ audience acquisition for free. That era is ending in real… The post The Real Cost of Waiting to Unify Your Audience Data appeared first on Omeda .