ForMotiv
Predictive Behavioral Analytics
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Latest posts
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ForMotiv Launches Agentic Chat SDK, Extending Behavioral Intelligence to Conversational and AI-Driven Insurance
Now in beta, the SDK gives P&C carriers real-time insight into intent, misrepresentation, and fraud inside chat-based quote, service, and claims assistants, connected to the same behavioral view ForMotiv already delivers across web and mobile. PHILADELPHIA, Oct. 22, 2026 —…
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Agentic AI in Insurance: Why Detect > Determine > Act Is the Framework Carriers Need
For years, the playbook for automated traffic was relatively straightforward. Find the bot. Identify the signature. Block it. For how carriers detect agents inside quote, servicing and claims applications, see ForMotiv’s agentic AI detection. Maybe it was an IP range. Maybe a…
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Stolen IDs and Account Takeovers are Hurting Claims Teams. 3 Ways to Stop Rising Claims Fraud
A few months back, we wrote about the four stages of claims fraud and how carriers are using ForMotiv for predicting, identifying, and stopping fraud before it is even submitted. This spurred a lot of interest in questions, so allow us to expand. A common occurrence we see looks…
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Enterprise Intent: Why Carriers Only Ever See Part of the Story
Ask a carrier how well they know their customer, and most will point to a dashboard: conversion rates, quote-to-bind ratios, maybe a session replay tool that shows exactly where someone paused on step three of the application. Ask what that same customer did with an agent on a…
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Behavioral Intelligence’s Impact on Adverse Selection
When Better Underwriting Changes the Market Every meaningful advancement in underwriting has changed the insurance market. Better pricing models changed which carriers attracted certain risks. Third-party data expanded what underwriters could evaluate. Predictive analytics…
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Insurance Claim Fraud Detection: 4 Ways to Get Proactive About Claims Fraud
If you were to ask 100 insurance professionals, “What is insurance fraud?” I’d wager 99 of the responses would center around claims fraud. Now if you were to ask a follow-up question, “When do you start thinking about claims fraud?” I’d wager a similar number would answer with…