Good2bSocial
Law Firm Marketing Agency
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Latest posts
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Introducing the SLFE: The Engine: A Digital Marketing Growth Roadmap for Law Firms in the Age of AI
Discover how law firms of any size can boost AI visibility with a focused digital marketing engine—combining authoritative content, social media, optimized websites, and attorney advocacy to drive growth. The post Introducing the SLFE: The Engine: A Digital Marketing Growth…
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Beyond the Visuals: The Importance of a Modern Law Firm Website
When was the last time your firm’s website had a refresh? By the time many clients come to us, their sites are well overdue for a revamp. They haven’t kept up with changing accessibility standards, new state privacy laws, or the shift to AI-powered search. The truth is, your…
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AI for Law Firms: It’s Never Too Late For Good Governance
A practical guide to AI ethics and governance for legal marketing teams We speak with legal marketing teams all day long and what we know is that nearly all of them are using AI in some form, but most have not taken the time to document a common set of rules and regulations. The…
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AI Is Talking About You. But Is It Getting It Right?
Right now, someone might be asking AI platforms such as ChatGPT, Claude, or Gemini to recommend a lawyer in your practice area. Your name could come up in the results with a clear, accurate description of your experience, or it could surface with outdated information, a vague…
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Google Ads Says You Got the Lead. Did You Actually Get the Client?
Imagine your law firm is running two Google Ads campaigns in an A/B test to determine which approach performs best. Campaign A pulls in 40 leads at $50 apiece. Campaign B brings in 20 leads at $100 each. Campaign A looks like the clear winner, right? It delivered twice as many…
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Schema Markup for Law Firms: A Legal Marketer’s Guide to Structured Data
Not long ago, generating quality leads for your law firm was fairly straightforward: optimize your website for the keywords and phrases potential clients use when researching legal services. But today’s search engines do more than simply match keywords to queries. They now…
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Employee Advocacy: Your Law Firm’s Most Underused Marketing Asset
Law firm marketing has a trust problem. Prospects scrolling through a firm's LinkedIn page know they're reading carefully curated, brand-approved messaging. But when a partner they respect shares insights on their own profile? That carries a different kind of weight. In other…
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AI Watermarking Is Here: What It Means for Law Firm Content
AI has quickly become part of the content creation process at many law firms. Marketing teams are using tools like ChatGPT and Claude to research topics, summarize source material, develop outlines, improve existing copy and draft everything from social posts to long-form…
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Social SEO & AIO: How to Optimize Your Social Media Profiles for Search
Platforms like LinkedIn, Instagram, YouTube, and TikTok have become search engines in their own right. Prospective clients now use social media to research legal issues, evaluate attorneys, and vet firms long before they reach a traditional search engine or a firm's website.…
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France and Italy Issue New Guidance on Email Pixel Tracking: What Your Law Firm Needs to Know
If your firm sends client newsletters, legal updates, or business development emails to recipients in France or Italy, new privacy rules demand your attention. Tracking pixels, tiny invisible images embedded in emails that help marketing platforms measure opens and engagement,…