PRGN
The World's Local Agency
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Latest posts
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Public Relations Global Network Elects Bill Southard President to Lead in 2027
New officers announced at PRGN October Conference in New York City as the PR industry faces rapid shifts NEW YORK / BRUSSELS / LONDON – The Public Relations Global Network (PRGN), one of the world’s largest groups of independent public relations agencies, has elected its 2027…
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Record Number of Agencies Compete in 2026 PRGN Awards
NEW YORK – The Public Relations Global Network (PRGN) announced the winners of its 2026 Best Practice Awards in New York City on Oct. 22, as part of PRGN’s October 2026 Member Meeting in Conference. The conference and the awards gala were attended by more than 80 agency leaders…
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Professional Development as an Operating System
When most people hear “professional development,” they picture heading off to a conference or logging on to a webinar. You learn a few things, and you report back at the staff meeting. I love all of that. But at REED, we’ve learned professional development can be so much more…
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The Art and Science of Sensing
In communications work, we spend a lot of time listening. We listen during discovery meetings, strategy sessions, client calls and stakeholder interviews. The Universal Accreditation Board defines our craft as “a strategic communication process that builds mutually beneficial…
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When the World Is Watching
What the FIFA World Cup teaches every communicator about reputation, trust and the moments that define a place For several extraordinary weeks, Seattle became one of the world’s gathering places. Visitors filled the streets. International media arrived with cameras rolling.…
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Trust and Reputation Drive Brand Influence, But Are You Measuring What Matters?
Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing what matters. The measures that are easiest to…
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Why Health Communications Has Never Mattered More
We are living through an age of wealth when it comes to health information. That sounds like a good thing. And in many ways, it is. Patients are more informed, more curious and more empowered than ever before. People Google their symptoms before they see a doctor. They search…
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Conversation Visibility: The New Competitive Advantage in an AI-Driven World
For years, companies have invested heavily in making themselves easy to find. They built better websites. Improved their SEO. Produced more content. Increased their advertising budgets. Expanded their social media presence. All worthwhile investments. But something fundamental…
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Influence isn’t a communications tactic. It’s an organizational strategy.
For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough. Today’s business environment demands something more meaningful:…
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Why Local Knowledge Is Still a PR Agency’s Biggest Advantage
Companies come to Arkansas from all over the country and all over the world. As you may or may not know, Arkansas is home to the world’s largest retailer, Walmart, plus other heavy hitters, such as J.B. Hunt Transport, Tyson Foods and Murphy USA. These companies, along with the…
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Employees Are Trusted, So Why Aren’t They a Bigger Part of Brand Influence?
When organizations think about brand influence, attention often turns to external channels. Social media, earned media, influencers, and consumer advocacy tend to dominate conversations about how influence is built and maintained. Employees are rarely at the center of those…
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PRGN Launches Health Practice Group to Meet Rising Global Demand for Health Communications
New group brings together more than 20 independent agencies across four continents, 11 languages and 93 health specialists LONDON / NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced the launch of its Health Practice Group, bringing together more than 20…
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PRGN Creates Latin America Region as Markets Gain Influence
Loreley Maldonado named first Regional Vice President for Latin America as PRGN creates distinct North American and Latin American regions in its global structure BRUSSELS / NEW YORK – The Public Relations Global Network (PRGN) announced today a regional restructure that…
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Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
Survey conducted by Public Relations Global Network finds brand influence remains a top priority, yet a growing mix of channels is redefining how organizations build and manage it effectively
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PRGN to Release Results of Second Annual Influence Insights Survey on May 13
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels - with sessions timed for audiences in EMEA, the Americas, and APAC
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K+ Group Joins PRGN, Expanding Global Network’s Presence in Central Europe
K+ Group, a Warsaw-based integrated communications agency, has joined the network as its member agency in Poland. The addition gives PRGN a foothold again in Central Europe’s largest market and brings new capabilities in integrated communications, strategic public relations,…
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Problem solving for clients – getting to yes
Trouble-shooting, problem solving, fact finding, crisis communications, corporate communications, issue management, “consulting,” community outreach, event planning, digital advertising, media relations, reputation management…describing what we do on a daily basis can be hard.…
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Public Relations for Small Businesses: Maximizing Visibility with Tight Budgets
Public relations isn’t just a “nice-to-have” reserved for big brands with big budgets. In fact, every business starts as a small business. And the smart ones understand how public relations can be the key to growing from a small business to a mid-size company to a multi-national…
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PRGN Adds OVID Health as Specialist Healthcare Member Agency
UK-based firm joins the Public Relations Global Network, boosting patient-centered healthcare and life science communications expertise worldwide
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The Next China is Still China: A PR Playbook for the New Era
For multinational companies, the Chinese market can sometimes feel like a moving target. As the founder of a Beijing-based communications firm, I frequently field questions from global brand leaders trying to decode this landscape. With economic shifts and geopolitical tensions…