Kevin Baldwin – Writer
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Latest posts
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We need to talk about Kevin
Over the last couple of months, there’s been one radio ad in particular which has stood out for me. Not for its merit, or even lack of merit, but for one of the gags in it. The ad, for mobile company giffgaff, makes a series of light-hearted predictions about what may happen in…
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“You’re gonna need a bigger room.”
It’s official. I’m never going to be a guest on the BBC’s Room 101. Clearly, I was never going to meet the key requirement for making it on to the show (i.e. being famous). But I only discovered recently that the programme isn’t being recommissioned anyway. So – what to do with…
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The language of lockdown
Some words and phrases we didn’t know at the start of the year: Covid-19. Covidiot. R number. Super-spreader. Flattening the curve. Of course, you’d expect something as big as a global pandemic to have an effect on language as well as on life. But what’s interesting from a…
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Let’s do the timewarp again… please
My wife had the idea a while ago. ‘You ought to start an agency that does advertising the way it used to,’ she said. ‘Well-written press ads, clever posters, TV ads that are better than the programmes.’ ‘You could call it something like The Old School. Maybe use an actual old…
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I need a drink…
I’ve mentioned in a previous post (18 October 2016) the brand endline which I consider to be the worst ever. To save you searching through the blog archive to find it, it’s this one for Stella Artois: The fact that Stella once had a brilliant endline which gave rise to some…
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A war of words
There’s a book to be written about the language surrounding the whole Brexit business. (Actually one has already been written, though it was published a year ago and doubtless needs a substantial update by now.) You could make a strong case that language does much more than…
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A pants name
Coming up with a good name is never easy, as demonstrated on The Apprentice every year when the candidates call their teams things like Thrust, Spurt and Tumescence. (OK, they haven’t used these names yet, but you know what I mean.) And to be fair, my wife and I were no better…
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A pun a month
Happy New Year! Here we are in January again. Or ‘Veganuary’, if you’re going along with the campaign to take up a meat-free diet this month. Or ‘Januhairy’, if you’re a woman who’s decided not to shave any body hair. (I haven’t made this up; it’s a real thing.) Or ‘Vaginuary’.…
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When good words go bad
‘Ugh, he’s such a try-hard…’ Our son said this about one of his classmates the other day. I’d not come across this particular put-down before, but it wasn’t hard to guess that he was criticising the other boy for being (as he saw it) excessively keen at school. (The usual term…
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Back to sohool for you…
The misspelling of road markings is one of those stories which appears in the news every so often – this blog highlighted examples in 2011 and 2014 – but there was a particularly good one which came to light this week. What made this one a delight was the fact that it occurred…