Paul Olyslager
Articles & Reviews on Web Design, User Experience and Usability
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Latest posts
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How To Use Behavioral Research To Improve Your Product’s UX
Traditional research methods are by no means dead, as data analytics and attitudinal continue to be a favorite. However, in the last couple of years, a different method has come to surface, making product creators reassess how they evaluate their product’s use and success. This…
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The Future User Experience of the Self-Driving Car
We’re at an inflection point with personal transportation. Driving by hand is old-school. Driverless or self-driving cars are the future. What might the user experience look like in the coming age of the self-driving car? It’s the year 2050. You’re in your silver, single-pod car…
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5 Things Digital Marketers need to know about UX
Many designers and digital marketers are giving user experience more and more emphasis as the number of people interacting in the digital world grows. User experience can be a defining factor in whether or not a product fails or succeeds. Most of the time, users and even experts…
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Importance of Storytelling in Creating Perfect UX Design
Storytelling is no longer limited to our childhood memories. I mean who doesn’t love to experience the warm and fuzzy feeling of lying in bed with their parents reciting a story. And now, it seems businesses are intricately linking a similar concept while marketing their…
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5 Things UX Designers Need to Know About Wearables
Wearable technology is making it easier for consumers and businesses to access, gather, send and retrieve information. Designing wearables to fit the user’s exact needs and levels of comfort is a complex process. In fact, a branch of psychology and neuroscience called Cognitive…
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The Dark Patterns of a Webshop
Special offers that can expire at any moment. Little extra’s getting into your shopping cart without asking. A ‘free delivery’ option, which in fact is a hidden subscription. New research has mapped these little tricks. They are being called “Dark Patterns”. These manipulative…
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Lean UX: Understanding The Core Principles & Fundamental Phases
Who doesn’t love discovering new ways to work more effectively. Heck, I know I do. And it’s seemingly more important with the competitive nature of the digital product development scene. But I’m not just talking about developing new products that outshine your competitors –…
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Designing PWA For Better UX – A Definite Guide
Your intended customers are probably browsing your website through their mobile device. User Experience can affect how they respond to your brand, so you need to ensure that their browsing experience is seamless and effortless, right from when they enter your site until they…
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Smartlook, a Qualitative Analytics Tool for Websites & Mobile Apps
The absence of a powerful analytics tool for either a website or native application is unthinkable in this day and age. The more you know about people’s online behaviour, needs and goals, the more you can help them out with the decision making. One such a tool is called…
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How Website Design and Content Work Together
Nowadays, people are very aesthetically oriented which makes the website design one of the crucial points of successful business development. In addition, business owners and content marketers have been paying more attention to producing high-quality content because the…