McCrindle
Beautiful Insights. Better Outcomes.
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Latest posts
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2027 trends of the year
Every year we launch research and unpack our research-backed trends that will impact businesses and organisations in the year ahead. By looking at the trends, asking the right questions, and adding a layer of human wisdom, these insights are indispensable to leaders and…
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The Future Report: Our must-listen episodes
Navigating today’s volatile landscape requires more than just data, it requires actionable foresight. To equip you with the insights needed to future-proof your organisation, we have curated a selection of highly recommended episodes from The Future Report podcast. Hosted by our…
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How we can predict the future
A futurist is someone who studies the structural trends and human factors that shape what lies ahead. Far from being crystal ball gazers making wild guesses, futurists operate much like reverse historians. They observe how times have changed, study human nature, recognise the…
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How AI is impacting the career landscape
AI has moved from the realm of science fiction into the everyday of Australian life. What was an emerging technology just a few years ago is now embedded in how we search, write, plan, shop and work. Yet while much of the public conversation focuses on what AI can do, our new…
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Shaping a human-centred AI future
In the 1980s, when mobile phones first launched there was a common reaction. People looked at the brick-sized devices and said ‘Why would I ever want or need to talk to someone while walking down the street?’ In the 1980s being reachable everywhere by phone felt ridiculous and…
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Shaping a human-centred AI future
Artificial intelligence is changing the way people live and work. In this report we explore attitudes towards AI, including sentiment towards it, how people are using it and for what tasks. Report topics The duality of AI Trust in AI Navigating consumer optimism and scepticism…
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AI’s Impact on Consumers and the Workforce
Join us at this virtual event as we delve into the technological megatrends redefining both the consumer landscape and the modern workplace. In an era where artificial intelligence is rapidly shifting from a disruptive tool to a part of everyday life, understanding how AI…
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Communicating with today’s parents
We work with a lot of schools at McCrindle, and whenever we run school stakeholder studies one of the top discussion points is usually on the topic of communicating with parents. Today’s school parents require a new approach to engagement. Rising communication expectations place…
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Communicating with today’s parents
Today’s school parents require a new approach to engagement. Rising communication expectations place significant pressure on Principals and Community Relations teams. Traditional, long-form updates no longer work for today’s busy families. In this report: Navigating rising…