Lead to Conversion
Ideation. Creation. Execution.
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Latest posts
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What Is YMYL? Google’s Standard for Health, Money and Safety Content
Updated October 22, 2026. By Matthew Travers, President, Lead to Conversion. YMYL is the label Google uses for search topics where a wrong answer can do real damage. If your business gives people advice about their health, money or safety, YMYL applies to your pages. Google…
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Concierge Practice Marketing: 2026 Benchmarks From 100 Practice Websites
We audited 100 concierge and DPC practice websites in 20 U.S. metros. Only 6% of concierge sites let visitors enroll online and 33% publish a price. See the data and seven strategies built on it.
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How AI Search Engines Decide Which Sources to Cite
AI search engines cite pages their own search crawlers can reach. See how Google AI Overviews, ChatGPT and Perplexity retrieve, select and cite sources, and six steps healthcare practices can take to get cited.
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What Is Generative Engine Optimization? GEO vs SEO Explained
By Matthew Travers, President, Lead to Conversion. What is generative engine optimization, and does your business need it on top of SEO? If you've searched a question lately and seen a written answer show up before any links, you've met the reason the term exists. Google AI…
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Precision Health Concierge Medicine Partners with Lead to Conversion
By Matthew Travers, President, Lead to Conversion Precision Health Concierge Medicine has partnered with Lead to Conversion on a 12-month digital marketing program covering search, paid advertising, and revenue attribution for its practice on South Tamiami Trail. The practice…