Onetag
Proven Programmatic Technology & Solutions
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Latest posts
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One connector for all Onetag: how we brought the platform inside AI agents
by Sanjeya Cooray, Head of Engineering & Rosario Cannavò, Big Data Engineer Onetag The situation More clients and colleagues work through an AI assistant. They no longer want to open a console, hunt for the right menu entry and fill in a form: they want to ask their agent, “how…
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The Next Phase of Programmatic Driving Business Outcomes
MarTech Cube with Emma Lacey on the next phase of programmatic, focusing on AI, smarter optimisation and real business outcomes. Since the genesis of real-time bidding nearly 20 years ago, the programmatic ecosystem has been developing at a breathless pace. What began as a…
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Onetag Appoints Peter Wallace as Chief Revenue Officer to Accelerate Global Growth
Onetag, the next-generation global exchange, curation platform, and creative intelligence company, today (9th September, 2026) announced the appointment of Peter Wallace as chief revenue officer (CRO). Wallace will lead Onetag’s global commercial strategy as the company enters…
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Demystifying Agentic Workflows: What They Are, Where They Add Value, And Why Guardrails Matter
In this guest article, Alexandra Balashoiu, Vice President of Product at programmatic adtech platform Onetag, distinguishes automation from true agentic workflows, identifies where agents can add value for buyers and publishers, and argues that shared standards will define…
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Agentic workflows: plain sailing or an Odyssean journey?
Alexandra Balashoiu, Vice President of Product, Onetag Agentic AI has quickly become one of advertising’s most talked-about developments. The promise is compelling. Give an AI system an objective, let it navigate complexity, and allow it to take on work that would otherwise…