The Good
Optimizing Digital Experiences
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Latest posts
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How To Create Urgency In SaaS Trials: 8 Lessons From 30 Real User Journeys
You’ve felt it before, even if you never stopped to name it. A banner ticking down the days left on a trial. A cancel button that suddenly sprouts a “wait, before you go” offer. An email that opens by listing exactly what you’re about to lose. Some of it made you want to upgrade…
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How to Turn Your SaaS Pricing Page Into a First 30 Days Conversion Tool
A trial user’s relationship with your pricing page isn’t a single moment. It’s a conversation that plays out across their entire trial. Once when they’re comparing you to competitors before they’ve even signed up, again when a feature limit stops them mid-task, and once more…
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How to Personalize User Onboarding Without Introducing Friction
The top 10% of SaaS products activate day-one signups at roughly four times the rate of the median product. Something in that first session is doing dramatically more work for some companies than others. The onboarding survey, the handful of questions almost every product asks…
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Kyle Phillips Bet On A Different Way To Build Ninety.io’s Mobile App
Every team that adds a new platform for an existing product faces the same pressure. Match what the flagship version already does, or customers will notice what’s missing. Kyle Phillips, previously Head of Product at Ninety.io and current Chief Product Officer at ActiveComply,…
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Best Practices For Naming, Pricing, And Messaging SaaS AI Credits
A leading creative software company came to us with a timely problem. Its AI tools ran on a currency it called “credits,” a monthly allotment that let subscribers generate images, edit video, and more across its suite of creative apps. While users have become familiar with…
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How Rob Snyder Builds Worthwhile Products & Rethinks Customer Demand Beyond Pain Points
Nobody wakes up wanting a CRM. No one lies awake dreaming of expense-reporting software, and rarely does someone feel a flicker of joy at the thought of a new project management tool. Yet B2B software is a trillion-dollar industry built almost entirely on things nobody “wants.”…