The PMA
Performance Marketing Association
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Latest posts
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2027 PMA Board of Directors Nominations Open
The Performance Marketing Association has officially opened up the self-nomination process for the 2027 Board of Directors. All Bronze, Silver, Gold, Platinum, and Industry Champion members in good standing are eligible to run for these 2-year terms. Nominees should fill out…
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PMA Members-Only AI + MCP Webinar
Did you know that more and more affiliate networks and platforms are creating Model Context Protocols (MCPs) that integrate with your chosen AI assistants (Claude, ChatGPT, etc) to help you query program data using natural language? Are you interested in learning more about how…
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Webinar Replay: Publisher Landscape in an AI Affiliate World
The PMA recently hosted a webinar entitled “Publisher Landscape in an AI Affiliate World: Emerging Recruitment and Partnership Strategies.” This webinar was produced by the PMA Publisher Recruitment and Education Council. The webinar video is now available for replay (Linkedin…
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New B2B in Affiliate Marketing Council Establishes Mission and Goals
The newly-formed PMA B2B Council has officially set its mission and goals. The council, chaired by Adam Glazer, Partner Commerce, meets on the 2nd Tuesday of each month at 2:30 ET and is currently accepting new members. Mission: The mission of the PMA B2B Council... The post New…
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How PMA Connections Are Shaping Our Careers
When you join the PMA, you aren’t just joining an industry association. We consider ourselves a community where you can find mentorship, support, and genuine connections. Coming off of seeing many fantastic conversations at Affiliate Summit East, I asked our members in Slack…
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PMA Announces Proposed Industry Toolbar Standard
The Performance Marketing Association has long tackled the issue of toolbar and browser extension technologies in various ways, including webinars, best practice guides, and a comparison of how networks treat them. As conversations have continued, members discussed the need for…
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PMA Webinar: Publisher Landscape in an AI Affiliate World
As part of our continuing series of monthly affiliate marketing webinars, the Publisher Recruitment Council will be hosting a panel discussion on the state of publishers from an agency perspective. They will discuss publisher trends in 2026 going beyond AI, emphasizing a…