Globe Runner
Rocket Fuel for Your Business
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Latest posts
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The Paid Media Audit: 10 Things to Check Before You Spend Another Dollar
Every month your ads run, money leaves the account. The question is how much of it comes back as leads or sales. A paid media audit answers that question. It’s a structured review of your tracking, targeting, bidding, ads, and landing pages. The goal is to find where spend slips…
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Why Your Competitor Has More Backlinks (And How to Close the Gap)
Your competitor has more backlinks than you do, and you want to know how to catch up. Say a backlink report shows links from 400 websites for them and 60 for you. A backlink is a link from another website to yours. Google treats that link as a sign of trust. When a respected…
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How AI Is Changing the Way Marketers Measure Performance
Marketers have more data than ever. Yet many teams feel less sure about what drives results. Privacy rules limit tracking. Buyers switch between devices and channels before they convert. And AI assistants now answer questions without sending a single click to your website. AI…
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Google’s New /goto Search Redirects: What They Mean for Your SEO Strategy
Have you clicked a Google search result lately and noticed something different happening? Instead of a clean URL, you may have landed on an address containing google.com/goto?url= followed by a long string of encoded characters. If you manage a website or a marketing budget, you…
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Your Website Is Losing Leads. Here Are 7 Signs It’s Time for a Redesign
Your website might look fine to you. But that doesn’t mean it’s working for your business. If leads have slowed down, or your phone isn’t ringing like it used to, your website could be the problem. Many business owners don’t notice a struggling website until it shows up…
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How Small Businesses Can Compete with Big Brands in AI Search
AI search is changing who gets found first. Tools like Google AI Overviews, ChatGPT, and Claude now answer questions directly, often before users ever click a link. For years, that shift looked like bad news for small businesses. Big brands have bigger budgets, bigger content…