HG Insights
HG provide businesses with the data-driven actionable insights required to identify and prioritize prospects who need their products and services
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Latest posts
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Should Sales and Marketing Share GTM AI Agents? A RevOps Decision Framework
GTM AI agents are software agents that research accounts, score leads, and draft messaging without a person running each step. As teams add them, RevOps leaders keep hitting the same agentic GTM question: should sales and marketing run the same agent, or their own? For the…
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How to Set Guardrails for Autonomous Sales Agents: A RevOps Framework
An autonomous sales agent can research accounts, draft outreach, and update records without a rep touching each step. How much autonomy it earns depends on the risk of each action and the quality of the data behind it. Sales ops and RevOps leaders set that boundary. This post…
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FTC Incentivized Review Guidelines: How to Stay Compliant and Source Trusted Reviews
Good news for B2B vendors: incentivized reviews are still allowed under the FTC’s review rule. Since October 21, 2024, 16 CFR Part 465 has set one clear boundary, which is that an incentive can’t depend on what a review says. Stay on the right side of that line and your review…
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Build vs Buy AI Agents: Why Your First GTM Agent Shouldn’t Be a Finished AI SDR
Build vs buy AI agents is the first real decision a GTM team faces once leadership asks for an AI SDR. Buying a finished tool is quick, but it locks in the vendor’s data and messaging. Building everything yourself means maintaining data, access, and governance that were never…
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The Expansion Revenue Hiding in Your Existing Account Base
Somewhere inside your current customer base, there’s a division, a subsidiary, a regional office, or a new business unit that was recently created that your team has never called on. That’s not because your reps don’t want the business. It is because nobody’s target account list…
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When SDR Meetings Don’t Convert, Don’t Blame the Sequence
Here’s the scenario. The pipeline projections look healthy at creation. The meetings are on the calendar. The SDR hit quota. Then the quarter closes and the numbers are short, and the post-mortem lands in the same place it always does: the sequence wasn’t tight enough, the pitch…
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Technographic Data Accuracy Benchmarks: What Our Validation Process Reveals
Technographic data accuracy is impossible to judge from a spec sheet. Every vendor claims broad coverage and high match rates, but coverage numbers say nothing about whether an install record reflects what a company is running today or what it ran fourteen months ago. Buyers…
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HG Fabric: The Contextual Intelligence Foundation for Agentic GTM
HG Fabric is the intelligence foundation of the Contextual Intelligence Platform. It connects technology installations, spend, intent, accounts, buying centers and contacts, tracks change over time, and reveals signals that AI agents and GTM teams can act on with confidence. Why…
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Rox AI vs. Cargo vs. Lantern: Where Each One Fits in an Agentic GTM Stack
Rox AI, Cargo, and Lantern keep showing up in the same conversations about agentic GTM infrastructure, and they are not building the same thing. Rox is an agentic CRM. Cargo is a data layer for coding agents. Lantern builds agents for AI search and AI shopping visibility. Teams…
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Contextual Intelligence: The Intelligence Layer for Agentic GTM
Contextual Intelligence is a complete, trusted, connected picture of markets, accounts and buyers, expressed as decision-ready signals for people and AI. It resolves each signal to the right company, preserves time and evidence, and combines sources so GTM teams know what…