EmailTooltester.com
We compare and review newsletter services for small and medium-sized companies and show you everything you need to get started.
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Latest posts
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Email Marketing for Vibe Coding: 5 Best Tools for Your App
Just built your first vibe-coded app? Congrats! As someone who has tinkered with vibe coding (though certainly not to the same extent of some of my colleagues, who have built some truly impressive tools with the help of AI – more on those in a minute!), I completely get the…
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Does It Matter If Your Marketing Emails Are Generated by AI?Your Subscribers Think So
AI-generated emails. In our industry, it feels like everyone has an opinion on them. This was made all the more obvious when I published the following post on LinkedIn. It was about a new feature I recently introduced to our Email Detective Chrome Extension, which automatically…
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MailerLite vs Constant Contact: Which Platform Is Actually Worth It?
Constant Contact has been around since 1995, making it one of the veterans of the industry. It’s old enough for me to remember using it in my first marketing job, so that’s saying something! It’s especially well known among small businesses and nonprofits, and over the years, it…
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Why Your Open Rate Is Higher Than You Think (Yes, I Said Higher!)
If you work in email marketing, you’ve probably heard this warning many times: Don’t trust your open rate. It’s inflated. Since Apple introduced Mail Privacy Protection (or MPP), Apple Mail can download images (and tracking pixels) in an email automatically. That means your…
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Substack Email Deliverability: How Do They Get Such High Primary Inbox Rates?
Every now and then, our Email Detective data throws up a result that makes me question some of the standard advice we give about email deliverability. Substack is a good example. We’ve now tracked thousands of Substack emails in Gmail, and have found that 93.1% of them landed in…
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6 Email Countdown Timers I Trust for Email Marketing: The Best Free (and Paid) Options
Email countdown timers add an element of urgency to seasonal marketing emails, product launches, and in-store events. The idea is that the presence of a timer triggers FOMO – the fear of missing out on a great deal (or event). Because the countdown timer is hosted dynamically,…
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Gmail Blue Checkmarks: Why Are Major Brands Letting Them Expire?
Here’s something I wasn’t expecting to find when we started digging through Email Detective’s authentication data: a surprising number of well-known brands have let the certificates behind their Gmail blue checkmarks expire. We’re talking about companies like Wells Fargo,…
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The Best FREE Newsletter Platforms in 2026: Which One Is Right for You?
Starting a newsletter doesn’t have to cost a thing… at least not at first. Nearly every major newsletter platform offers a free plan of some kind, and some of them are pretty impressive. We’ve spent a lot of time testing these tools, and one thing that comes up again and again…