Boku
Local Payment Methods Platform for Global Growth
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Latest posts
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The cross-border subscription opportunity for streaming businesses
A cross-border subscription opportunity exists when people outside a streaming service’s home market have a reason to want its content. In each market, turning that interest into revenue depends on rights to the content it plans to offer there, a way for people to find it and…
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Subscription pricing strategy for bundles – adapting price and payment to each market
A subscription pricing strategy for bundles sets price, plan and free trial for each market. What works in one country can fall flat in another. In a bundle, the partner handles billing, so check payment as well as price when an offer stalls. Live offers stay as agreed with the…
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Subscription bundling examples and how each category fits partner offers
Publicly reported bundles across six categories show subscriptions fitting a partner’s offer in two main ways: they complement what the partner already provides, or they add value to the partner’s relationship with its customers. Examples range from cloud gaming on mobile and…
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How subscription bundling for streaming works alongside direct sign-ups
Video streaming services can sell through partners such as mobile networks, broadband providers and banks while still selling direct. What a bundle does for a streaming service depends on four decisions it makes with each partner: which tier it goes in, what it can see and do…
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Subscription bundling for AI starts with planning for usage
AI subscriptions can work in a bundle, but every active subscriber costs the AI business something to serve, and heavy users cost more. Before launch, agree with the partner who pays for the bundled access and which plan it includes (along with its usage limits). Then check that…
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Bundling partner trust. Why the right partner depends on what you offer
When a bundling partner offers your subscription, the trust its customers have in that brand can work in your favor. People are more likely to take up your offer when they already have confidence in the partner, and when your service matches what they expect from it. Trust…
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Audience quality vs reach. Why bigger distribution isn’t always better
Partner audience fit is how closely a partner’s customers match the people most likely to value, buy and keep using your subscription. A large audience is less useful if few of them fit your service, because the headline number doesn’t show how many sign up, start using it and…
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Where users find a service shapes whether they buy it
Subscription discovery is the moment when someone first comes across your service. The setting that person is in matters because what they’re doing at that moment shapes whether your subscription feels useful and timely or intrusive. That makes moments connected to a task, and…
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Involuntary churn: how to keep the subscribers who never meant to leave
Involuntary churn is the loss of subscribers whose payment fails, even though they wanted to keep paying. After a price rise, every subscriber who stays is worth more to you and is harder to replace, so each of these losses costs more. You reduce involuntary churn by recovering…
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Beyond telcos. Why distribution partner choice should match your audience
A distribution partner network is the set of companies that offer your subscription to their own customers. Telcos are one of the biggest routes, but banks, digital wallets and retailers can do it too. Choosing the right mix comes down to two questions: who does each partner…